Male voices in female commercials

[Jeanette Zobjeck]

Recently , while driving to work, I heard a commercial for Working Woman
Magazine which was presented in a very effective way, I thought, by the
publisher, who is a woman, of the magazine. Immedeately after the message
was delivered but still a part of the ad tape a male voice began affirming
the importance of this publication to all working women.

I wonder if the advertising exec who thought that up really believed he/she/it
was bolstering the image of the ad and of the magazine. After all how many
men really understand the needs, problems and outlooks of women in the
business/working world?

Methinks the idea that we, as women, need a man to help us make up our
minds as to the importance of things should be one of the first items
we need to delete from the world mind as we try to gain the place
which is rightfully ours as people and individuals.

Jeanette L. Zobjeck
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From the mostly vacant environment of Jeanette L. Zobjeck (ihnp4!wlcrjs!zubbie)

All opinions expressed may not even be my own.
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