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Male voices over female commercials

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Jeanette Zobjeck

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Jan 7, 1985, 9:07:12 PM1/7/85
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Recently , while driving to work, I heard a commercial for Working Woman
Magazine which was presented in a very effective way, I thought, by the
publisher, who is a woman, of the magazine. Immedeately after the message
was delivered but still a part of the ad tape a male voice began affirming
the importance of this publication to all working women.

I wonder if the advertising exec who thought that up really believed he/she/it
was bolstering the image of the ad and of the magazine. After all how many
men really understand the needs, problems and outlooks of women in the
business/working world?

Methinks the idea that we, as women, need a man to help us make up our
minds as to the importance of things should be one of the first items
we need to delete from the world mind as we try to gain the place
which is rightfully ours as people and individuals.

Jeanette L. Zobjeck
===============================================================================
From the mostly vacant environment of Jeanette L. Zobjeck (ihnp4!wlcrjs!zubbie)

All opinions expressed may not even be my own.
===============================================================================

KCT

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Jan 8, 1985, 8:20:22 PM1/8/85
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> Recently , while driving to work, I heard a commercial for Working Woman
> Magazine which was presented in a very effective way, I thought, by the
> publisher, who is a woman, of the magazine. Immedeately after the message
> was delivered but still a part of the ad tape a male voice began affirming
> the importance of this publication to all working women.

> Methinks the idea that we, as women, need a man to help us make up our


> minds as to the importance of things should be one of the first items
> we need to delete from the world mind as we try to gain the place
> which is rightfully ours as people and individuals.
>
> Jeanette L. Zobjeck

Come on now! I hardly think that "male voices in female commercials"
are something to get so uppity about. Quit the "women of the world, unite!"
stuff. I agree that discrimination in ANY form, against men OR women, is
unacceptable. There is no need, though for your type of reaction, which
ranges on paranoia.


Kevyn Collins-Thompson University of Waterloo, Waterloo, ON, CANADA !!
....{allegra|clyde|utzoo|ihnp4|decvax}!watmath!watarts!kevyn

KCT

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Jan 11, 1985, 1:46:19 AM1/11/85
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As a comment to my response to Jeanette L. Zobjeck's posting about
"Male Voices in Commercials": I have been flamed heavily already for this
article. As I pointed out in a response to one of these letters, my article
was meant initially as a private reply to Ms. Zobjeck. Since attempts by
postnews were unsuccessful at the destination site, I finally >sigh<
decided to post it.
This was indeed a Bad Decision, and I anticipated the very strong
replies. I do not, though, apologize for what I said to Ms. Zobjeck.
I certainly do not regard "Male Voices in 'Female' Commercials" (quotes mine)
to be discriminative against women. I certainly do regard Ms. Zobjeck's
posting, however, to be somewhat unfair to men. A male voice had a right
to speak in this commercial just as much as a female voice, if true "equality"
is to be assumed.
I do not know if the advertising executive, or whoever is responsible
for the creation of the commercial, had an ulterior motive for having a
man's voice at the end of the commercial. Ms. Zobjeck, ironically, assumed
that this creator was a man! Is it still "discrimination" if this creator
turns out instead to be a woman?
Thus, my reply to the original author, which, I admit, was harsh.
I do not pretend to speak for anyone except myself in these matters. I
was NOT trying to tell people what they should and not discuss in this or
any newsgroup, and I was NOT implying that I dislike reading discussions
in net.women.only. I will quit reading the newsgroup when I do. Again,
I apologize for this mess; I believe, though, that Ms. Zobjeck's
"delete" approach to man-woman (in alphabetical order :->) mutual under-
standing will always be counter-productive.

Yours truly,

Kevyn Collins-Thompson , University of Waterloo, Waterloo, ON, CANADA !!

KCT

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Jan 11, 1985, 1:58:51 AM1/11/85
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OOPS! She DIDN'T assume that the creator was a man... There goes
that part of my argument! Ah well...I shall make a hasty retreat into
self-imposed exile... Good-bye! Good for you, Ms. Z! Until we meet again!

"Burn me to death, then; I DESERVE to die..."

In Embarassment,

Kevyn Collins-Thompson, University of Waterloo, Waterloo, ON, CANADA !!

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