It's a bad marketing ploy, and will be sure to confuse some children.
McDonalds should stick to Smurfs, which are at best non-denominational.
--
Alan Steinberg
tektronix!cae780!alan
GO BEARS! THE AXE IS OURS!
When I was growing up in the Bronx (ca 1970) there were two listings in
the phone book for Shimura, one was a rabbi, the other was my Japanese
friend. After seeing this ad, and before I knew that Fievel's last
name was Mousekowitz, I was wondering whether maybe there were Fievels
who weren't Jewish. The name Feivel might be derived from Flavius.
Andrew Tannenbaum Interactive Boston, MA +1 617 247 1155
I second the motion. In the movie, Feivel celebrates Chanukah in Russia
with his family. The Mousekowitz's live in a mousehole in the home of
the Moskowitz's. (We were the only ones who laughed).
After the Chanukah celebration there was a pogrom, the Russians on horses
for the Jewish people and Russian cats for the Jewish mice.
Its amazing how the lure of the extra $$$ can cause McD's and Sears to
completely usurp the message of this movie. There's no connection between
Fievel and Christmas at all. Maybe the execs at McD's and Sears have the
holidays confused.
So why, you might ask, with all this Jewishly negative connection of the
McD's ad to the movie did we see it anyway. We took the kids because
it helped explain some of their grandparents' history to them.
(In response to one of the other replies, Fievel was named after Spielberg's
grandfather.)
So nu....who do we complain to (would it do any good?). They wouldn't miss
the few bucks if we didn't see it. And boycotting McD's...don't we :-).
"'Twas the night before Christmas and all through the house,
Not a creature was stirring except Fievel the mouse"
McD's commercial
What do you expect...he's a Jewish mouse! I 'd stir on Christmas eve, too!
--
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Bruce D. Nelson
Product Line Systems
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