>The merchandising philosophy behind the TPM video reflects a distinct shift in
>Lucasfilm's corporate culture, which has devolved from a fan-catering one
(like
>"Star Trek"'s Paramount, who even accepts script submissions from the public)
>to an organization driven by capital (like Disney, who releases, then
re-releases >the same video under the guise of "masterpiece collection"). Even
now, Lucas is >rumored to be preparing yet another release of the original
"Star Wars" trilogy on >video cassette, with a new set of inconsequential bells
and whistles.
>Now, the question people are asking has nothing to do with VHS or DVD, but
>simply, "What's going on at Skywalker Ranch?" From a fan's perspective,
>George Lucas may be indeed dabbling in the same dark methods he's spent four
>movies warning us against. Trading the devotion of one of the most dedicated
>fanbases in history for a monetary windfall is no small betrayal, and is
eerily >similar to the turncoat techniques which gave rise to the evil Empire
he's >portrayed in the Star Wars saga.
>What does all of this mean to the average movie watcher? Perhaps nothing. But
>for anyone who was disappointed with TPM, this is yet another nail in the
coffin >for the slowly-perishing Star Wars mystique. What was largely regarded
as the >single most influential pop-culture phenomenon of our time is
dangerously close >to becoming the most colossal, capitalistic dupe in history.
And if that doesn't >mean anything to you, then just enjoy The Phantom Menace
video for what it is >— fast, mindless, and expendable entertainment.
>That's the most we can hope to get out of it.
(And, regarding Lucas's directing and other slams against the movie:)
>The Phantom Director
>Long before he brought "Star Wars: Episode I -- The Phantom Menace" to
>fruition, George Lucas had been voicing his enthusiasm over the use of
>computer-generated characters in movies. He spoke emphatically of a day when
>living models could be scanned into a computer program and animated like
>digital puppets, leading to the eventual replacement of human actors. Well,
his >first crack at it — the CG alien Jar Jar Binks — came with disastrous
results. It >was a prime example of how stellar F/X can be put to waste by bad
writing, and >was criticized as one of the most annoying characters in movie
history.
>And as for the whole of "Menace," Lucas' efforts in perfecting the technical
>components of his film resulted in a cast of characters left alone to direct
>themselves. It's no wonder Ewan McGregor labled the director's style as
>ambiguous and uninspiring.
I'm telling you, purchasing this movie is going to feel *good*; in addition to
defeating their snobbist-wannabe pretenses by supporting the film, I hope that
the net sales of this picture make them blink again like the grosses last
summer did.
Stick it to 'em, everyone.