Hooked Audiobook

[Jkobe Peoples]

InIndistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

By the man who helped invent the red-hot management process known as "Scrum", Scrum unveils what is wrong with the way we currently do work, and how a simple set of principles, applied in exactly the right sequence, can accelerate productivity and quality as much as 1,200 percent.

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

With that diagnosis in hand, we finally had the answers. My teachers helped me by getting me audiobooks of the books my class read. While my classmates silently read their books, I went out into the hallway, placed huge headphones over my ears, and I listened to the book instead of reading it.

In a true librarian fashion, I did research. I started to listen to Odyssey award and honor books. When I listened to Echo by Pam Munoz Ryan, my beliefs about audiobooks were completely changed. I started to question where I would be if I had listened to an audiobook like this one when I was young. Here was an audiobook that enhanced the reading experience with music and different voices. It brought the story to life making the book more exciting and engaging.

If audiobooks could be like Echo by Pam Munoz Ryan or The True Meaning of Smekday by Adam Rex, could we make reading more fun for readers? With these new ideas, I made it my library mission to try to get readers to try audiobooks too. It was a mission to not only to help tweens with learning disabilities, but it was a mission to also help tweens create a lifelong love of reading.

I would always protest that audiobooks are the same as reading, but the parents seemed to shut down and brush me and my research off. I kept trying, and I discovered that it was not how I was trying to sell the audiobook but when I was trying to get the patron to check out the audiobook.

I found that the best time to get a family or tween to try an audiobook is during a holiday break or during the summer. It is then that most families are traveling and have more free time. This holiday season, I would like to challenge you to set out the best of the best audiobooks for patrons to try on their long drives and time at home. Maybe together we can help not only foster a love of reading but a love of audiobooks too.

The most challenging part of working on an audiobook is actually occasionally enlightening. I try to get real names right, so sometimes the research on a book set in a place I am unfamiliar with can be extensive, but because I do often call real places to get the pronunciation correct, I sometimes get to interact with folks I may not otherwise meet. Once when narrating a book based in New Orleans, I caught a community leader there who must have been sleeping at the center (with the time difference, it was night and I was expecting a recorded message to tell me how to pronounce the name) and when a human voice answered, I was thrown, but ended up having an in unforgettable, in-depth conversation. What surprises life can bring you.

YA is so fun!! My goodness, I am so honored to be narrating the kinds of books I love to read. I do love just about any good literary adventure, but you know, so many YA books offer that up in themselves, exploring deep, surprising and sometimes dark themes. And icons like Judy Blume (who I had the absolute joy of meeting recently) have been doing that for decades.

I Was Here is Gayle Forman at her finest, a taut, emotional, and ultimately redemptive story about redefining the meaning of family and finding a way to move forward even in the face of unspeakable loss.

Once upon a time, there was a little boy.His belly full of laughter, his life full of joy.Until one day, something changed; stripped his innocence away.The hole inside making space for the devil to come and play.His dreams gone forever, he grew up way too fast.An endless night of crocodiles, and watches made of glass.He grew into a villain, the taste of vengeance on his tongue.Craving to make his enemies pay for the misdeeds they had done.Instead he found a darling girl, and refused to let her go.For what better way to make the man pay, than to steal his little shadow.

Hooked is a full-length, complete standalone in the Never After series: a collection of dark romances where the villain gets the girl. It is NOT a literal retelling. It is a dark, contemporary romance (not a fantasy) featuring mature themes and content that may not be suitable for all audiences. Listener discretion is advised.

Emily McIntire is an Amazon top twenty author of painful, messy, beautiful romance. She doesn't like to box herself into one subgenre, but at the core of all her stories is soul deep love. A long-time songwriter and an avid reader, Emily has always had a passion for the written word, and when she's not writing you can find her waiting on her long-lost Hogwarts letter, chasing her crazy toddler, or lost between the pages of a good book.

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