Applied Marketing Pdf
Lawana Stuckert
Engage customers and prospects with 1,000s of articles, infographics, toolkits, checklists and more from a robust library of P&C and Benefits specific content, like articles on new healthcare laws or tips on preparing for hurricane season. New content is frequently added and kept up to date by a dedicated editorial team, ensuring your communications are relevant and timely.
Send one-off relevant content to a single customer or set up and schedule a more complex, recurring automated marketing campaign to a select audience. You can also develop your own recurring newsletter campaigns or send campaigns our team has created to deliver timely information to clients and prospects on specific topics of interest.
Applied marketing is all about the tactical application of your strategy in a given area of marketing. Marketers can use this strategy to effectively reach their goals surrounding communication, research, sales, or any other aspects of marketing.
Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness.
Essential reading for Senior Management, Heads of Marketing Analytics, Heads of Branding, Heads of Marketing, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors and Senior Managers in:
Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles.
In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.
New Mini Cases added for each chapter, for a total of 15 mini cases throughout the text and an additional 15 cases online. These cases provide examples of what a campaign looks like in a real marketing agency. Now they are accompanied by detailed grading rubrics so you can more easily assign these to your students. Examples of cases include Warby Parker, Disney+, Google Analytics, Tesla, Zoom, and more!
Content Changes: All new content and examples extensively updated throughout, with an emphasis on the impact of the COVID-19 pandemic on marketing practices as well as increased social and digital industry emphasis, featuring TikTok, Steam, Zoom, BuzzyBooth, and more.
Chapter 5 has an added discussion of the use of automated tracking research tools in both physical and online retail. In addition, the running example (Goat Island Brewing) has been expanded to highlight the application of research to their current situation.
Chapter 9 includes the pandemic-related impact on supply chains, expanded coverage of reverse supply chains, and a new discussion of the potentially negative environmental impact of efficient supply chains (plastic water bottles in the ocean).
Chapter 10 has an expanded discussion of the different views of pricing between economics and marketing and specific pricing methods. In addition, the pricing calculations section was rearranged and is placed at the end of the chapter to improve flow.
Students will learn to develop their critical thinking skills by actively applying core concepts to real-world scenarios through exclusive interviews with top marketing and brand leaders, company field trips, a mini case and a running case per chapter, and concept-based mini simulations. Experiential learning and a focus on practical skills help students relate to the course and see how they can apply the concepts to their future careers in business.
The Honors Applied Marketing Minor provides high-achieving Honors Students the opportunity to further develop their marketing skills. Students considering pursuing further education can focus on Marketing Research and Directed Studies related to their topic of interest as well as Special Topics classes. Those students who are wanting to enter the workforce with applied experience are encouraged to pursue Coops/Internships, Special Topics, and Directed Studies focused on applied and service applications.
This applied marketing and advertising program is a transfer-friendly version of our BS in Marketing and Advertising degree. Because of this, it does not cover all areas and disciplines that a non-applied marketing and advertising degree does, but rather provides you with the additional knowledge and tools that are needed to advance in the business field.
Instead of asking you to repeat similar introductory courses, we want to help you complete your business degree in less time, with less debt. This degree program is ideal if you have existing credits that you want to transfer over to finish your degree and potentially advance your marketing and advertising career.
Along with offering the program on campus, GCU provides you with the option to complete your applied marketing and advertising degree online. Online learning at GCU not only gives you the flexibility that working professionals need but also offers you interactive, collaborative coursework, online resources and tools and a community of support from GCU experts and staff.
The U.S. Bureau of Labor Statistics Occupational Outlook Handbook also estimates job growth for advertising, promotions and marketing managers to increase by about 10% from 2021 to 2031, faster than average, accounting for an estimated increase of 33,700 jobs in the field.1
The applied marketing and advertising program at GCU consists of 120 total credits to completion. Depending on whether you choose to complete your marketing degree online or on campus, classes are typically 15 or eight weeks in length.
1 COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on September 2022, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions and Marketing Managers, retrieved on Feb. 16, 2023.
As part of our commitment to keeping tuition rates competitive, GCU has kept campus tuition costs frozen since 2009. While the cost per credits are listed below, the average campus student pays only $8,600 per year* in tuition after institutional scholarships and grants. Speak with your university counselor for more information about estimating the costs of attending GCU.
It is the policy of GCU to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations, which require the university to remit tax where applicable. Regulations vary by student location. Payment of tax is ultimately the student's financial responsibility to the university regardless of financing arrangements. Per Hawaii requirements: It is hereby stated that students residing in the State of Hawaii will be charged Hawaii General Excise Tax on all transactions. Students living in the District of Oahu will be charged 4.712 percent. Students residing in other Hawaii districts will be charged 4.1666 percent.
GCU's non-traditional tuition rates are for students who are interested in pursuing an online degree program or taking evening classes. Speak with your university counselor to learn more about your opportunities for scholarships off tuition through GCU's educational alliances or to find out about options for continuing education for teachers.
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
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