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NECINA Marketing Workshop
Get hands-on experience from real projects Learn from the industrial experts
Earn Job/Internship Opportunities from NECINA network!
Free Admission for Students and Recent Grads!
Kickoff Bootcamp Date: Saturday, October, 19, 2013 6 Monthly Meetup starting November 14, 2013
Program Span: October 19, 2013 - May 10, 2014
In this program, you will:
- Learn the most essential marketing concepts from the marketing gurus.
- Work with NECINA program teams to design, execute and measure a marketing campaign.
- Work in a team to design your own marketing campaigns and projects to solve the real business problems.
- Share your ideas and practices with the class and get critiques from your peers and the industrial marketing professionals.
- Receive the NECINA Marketing Workshop Certificate upon completion and have jobinternship referral from NECINA network.
Lecturer and Speakers
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Kickoff Bootcamp (10/19/2013)
Jennifer Lawrence
Founder of Cambridge Corporate Training
Past:
Managing Director of Executive Education at Harvard Business School
Marketing Professor at Boston University
Marketing Executive at Reebok International
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Strategic Planning Session (11/16/2013)
Robert Yung, Ph.D.
VP of Corporate Development and
Chief Strategy Officer for Analog Devices
Past:
CTO of Tessera Technologies and of PMC Sierra
CTO for Intel in China
CTO for Sun Microsystems
Co-Founder and Partner of GSR Ventures
World Economic Forum's "Top 100 Global Leaders for Tomorrow"
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Marketing Analytics Session (12/14/2013)
Director of Marketing Analytics at Liberty Mutual Insurance
Past:
Marketing Manager at FedEx Services
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Branding/Messaging Session (1/18/2013 Tentative)
Jamie Pappas
Director of Corporate Communications & Social Marketing at Akamai Technologies
Past:
Sr. Manager, Enterprise Social Media Engagement Strategy at EMC Corporation
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More speakers to be confirmed.
For the benefits of becoming a NECINA member, please visit here.
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