Fw: Registration is Available for NECINA Social Media Workshop - 9/21

[Harry]

Hello! Everyone,

NECINA is committed to help you keep updated in latest technology, learn skills needed for your business and for your career development. 

If you want to learn how to promote yourself, your products/services or your business, you are welcome to join the marketing workshop on Saturday 9/21. See details including registration below. The key benefits of attending this hands on workshop include: 

Learn key fundamentals:

1. Emerging Trends Discussion of All Social media apps for business

2. Audience Avatar Worksheet

3.Social Media Calendar Sample worksheet

4. Social Media tutorial (250.00 voucher)-You will be able to have a free consultation to review your Social Media worksheets from the workshop.

Social Media for Techies is a Custom Workshop for NECINA

Description: The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing. 

Milestone 1: Your Digital Message

In this workshop, you’ll learn how to position your brand online and establish your Audience Profile. This workshop helps you to get crystal clear about the constituents your organization or entity will serve.

Mileston 2: Social Media Brand Alignment: Learn how to build brand presence and establish a niche following 

Please contact me for discount code if you are interested. Thanks. 

Best wishes 

Harry Gao, Ph.D. 

President 

NECINA

www.necina.org

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On Thursday, August 29, 2019, 11:34 AM, NECINA Newsletter <in...@necina.org> wrote:

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Dear Harry,  We have updated information as well as registration link to the Social Media workshop to be held on September 21st. We are partnering with Dr. Allana Da Graca to host a Social Media workshop. Come learn how to utilize the power of digital storytelling to enhance your business and online credibility!  Registration is available to of Youth Entrepreneurship Service (YES) Program. YES was founded in 2005 as a program for high school students to develop entrepreneur and leadership skills. Finally, we're happy to be a marketing partner for MIT Enterprise Forum Cambridge's #InnoSeries Sep 16! A fireside chat [Preparing for & Competing with the 'Tech Titans of #China]. Use COUPON CODE: NECINA20 for discounted tickets to this partner event! Register here   Please see below for more details for all events. NECINA Marketing  Social Media for Techies A Hands-on Workshop by NECINA - 09/21 Date/Time: September 21st (Saturday), 2019 / 9:30am- 12:30pm Venue: 800 West Cummings Park, Suite 4750, Woburn, MA 01801 (free parking) Fee: Early bird (before 9/13/19) $15 VIP (discount code needed) $35 NECINA members and partner member and invited guests (discount code needed) $80 Non NECINA members (limited seats are available) After 9/13/19 $50 NECINA members and partner member and invited guests (discount code needed); $95 Non NECINA and partner members (limited seats are available) Registration will be closed on 9/20/2019. Admission at door (walk in, if seats are still available): $100 / ticket Please contact Harrry Gao at harr...@necina.org for discount code. Overview: After you invested so much in developing your new products or services, you found out that you have not yet reached millions of buyers as you anticipated in your business plan. Why it is so slow in achieving your sales goals? Do you need a boost in marketing including social media to reach more customers? On Saturday 9/21, NECINA E Club and NEW will jointly host a special hands-on workshop by Dr. Allana Da Graca, founder and president of Turning On The Lights Global Institute, LLC (TOLGI). Dr. Da Graca is an expert in social media and subject matter. In this digital age, the communication manual and marketing trend for start-ups and tech gurus has changed. Understanding the role of digital storytelling in branding and content engagement, developing your Social Media strategy to leverage business and online credibility, as well as learning the tactics of digital marketing, especially on social media is crucial to the success for any companies that uses technologies, no matter whether you are a startup, or a well-established business. This is an exclusive marketing workshop designed for NECINA. In this hands-on workshop, Dr. Da Graca will focus on branding, marketing and creative pitch for business partnership. She will teach you "how-to" tactics on social media such as Facebook, Instagram and other online tools. This is a 2 hours highly intensified training with a 1-hour on-demand tutorial.  Agenda: 9:30 am - 9:50am Registration (bring your registered ticket for admission, NECINA membership will be verified if you register as a NECINA member) 9:50 am - 9:55am NECINA Introduction - Dr. Harry Gao, NECINA president 9:55 am - 10:55am Hour 1 of "Social Media for Techies" workshop by Dr. Da Graca 10:55am -1 1:00am Break 11:00am - 12:00pm Hour 2 of "Social Media for Techies" workshop by Dr. Da Graca 12:00pm - 12:30pm Lunch and Networking Please click here for more information and speaker bio! YES 14.0 MIT Enterprise Forum Cambridge Event - 09/16 Preparing for & Competing with the 'Tech Titans of China' Last August, the Economist argued that there is a new geography of innovation in a cover story titled, "Peak Valley." Looming large in this new geography is China. They've transformed their economy from that of a low-cost manufacturer to a cutting-edge innovator. With their "9-9-6" de facto weekly work schedule, China's tech companies are relentless in their pursuit of success, and it shows. In this fireside chat, Rebecca Fannin, an expert on China, journalist, speaker and author of the new book  "Tech Titans of China: How China's Tech Sector is challenging the world by innovating faster, working harder, and going global," will sit down with serial entrepreneur, professor, innovation consultant, angel investor, board member and startup mentor Mike Grandinetti for a fireside chat to discuss: The US-China tech race Which Chinese tech companies are making waves The Tech sectors that matter most in China's grab for superpower status What US startup founders can learn from Chinese founders Join us on September 16th and come ready with your questions for Rebecca, who has the inside scoop on the ammunition venture capitalists, startup founders, and others impacted by -- or interested in -- cashing in on the Chinese tech industry need to prepare and compete. Speakers   Rebecca Fannin Rebecca is a leading expert on global innovation. As a technology writer, author and media entrepreneur, she began her career as a journalist covering venture capital from Silicon Valley. Following the VC money, she became one of the first American journalists to write about China's entrepreneurial boom, reporting from Beijing, Shanghai and Hong Kong. Today, Rebecca pens a weekly column for Forbes and is a special correspondent for CNBC.com. Rebecca's journalistic career has taken her to the world's leading hubs of tech innovation, and her articles have appeared in Harvard Business Review, Fast Company and Inc., and Techonomy.  Mike Grandinetti Mike has been continuously active in the fields of innovation and entrepreneurship since earning his engineering degree. He went on to earn his MBA degree with distinction at Yale. He began his career in Silicon Valley and has spent his entire career as a practitioner in the world's leading innovation clusters of Silicon Valley, Boston, Austin, and Tel Aviv. He is a successful serial VC-backed C-level tech entrepreneur, award-winning professor, innovation consultant, angel investor, board member, hackathon leader, keynote speaker, and startup mentor. As an innovation consultant, Mike has worked with corporate clients including Accenture, AT&T, Dell, Ferrari, Intuit, Maersk, naviHealth, Novo Nordisk, Nestle, Pirelli, SAB Miller, and United Technology Corporation. He was a McKinsey consultant early in his career. During his 25-year career as a tech entrepreneur, Mike has helped take two companies through NASDAQ IPO's and helped raise over $1 Billion USD in growth capital. His startups have been successfully acquired by companies including AT&T, IBM Oracle, and Symantec. He remains very active (and therefore hyper-current -on disruptive technologies and business models) in this global startup ecosystem. A dedicated human-centric design practitioner and teacher, he founded and then led OpenIDEO's pioneering Boston chapter for several years. He's also organized and facilitated over 100 hackathons globally, including many for corporate clients. Hurst Lin Hurst Lin is the Co-Founder of DCM China and a General Partner. Hurst was a Co-Founder of SINA and a pioneer in the development of China's Internet industry. As a Co-Founding General Partner of DCM China, Hurst brought with him experience and know-how in running start-ups to help entrepreneurs accelerate the growth of their businesses. At DCM, Hurst focuses primarily on consumer Internet businesses including eCommerce, digital media, online travel, mobile apps, and O2O. Prior to joining DCM, Hurst was a Co-Founder and COO of SINA Corporation (Nasdaq: SINA), the first Chinese Internet company to go public in the U.S. Hurst oversaw SINA's global business development and M&A activities, and was heavily involved in the company's day-to-day operations as well as major corporate transactions and pre-IPO funding. Prior to SINA, Hurst attended Stanford Graduate School of Business and spent several years in Silicon Valley working as a management consultant at Ernst and Young. Regular price for this event:   Non-Member - $58 (book included) Non-Member Livestream - $45   Use the code, NECINA20 to receive the MITEF Member pricing, which is $20 off the Non-Member price (does not apply to the student tickets). Register Here Open Positions at NetBrain (NECINA Sponsor) Please click on each Job Title for more detailed information Contact: https://www.netbraintech.com/company/careers/ -        Technical Writer - Junior to Mid Level -        Technical Writing Intern -        Senior Systems Architect -        Senior Network Development Engineer About NECINA NECINA is a nonprofit organization that was founded over 20 years ago by a group of highly successful entrepreneurs. Our mission is to nourish entrepreneurship, facilitate professional career development, and bridge the business and culture gap between New England and Great China. As a non-profit organization, we have near 400 active members and a member base of over 3000 people. We run 40+ events per year, and help startup companies raise hundreds of million dollars. The return from Companies founded by our members has been over $10 billion dollars. Our former speakers include Dean of MIT Sloan School of Management, Chairman and CEO of Qihoo 360, Chairman and President of Oriza Holdings, Partners of Atlas Venture, President of IEEE. Just to name a few. We also have built the partnership with the companies like EMC, Constant Contact, KPMG, Delta Air Lines, NetBrain, etc. NECINA is Sponsored By

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[Harry Gao]

Please see below. Thanks!