Come hear Zach Luse, Matt Thomas and Justin Herrin on April 13th
Heidi Stanclift
What if Everything You Know About SEO is Wrong? Most SEO strategies are flawed, outdated or completely wrong. Stop optimizing for search engines and start optimizing for your users. In Track 3 you’ll learn who to listen to, who not to listen to, what tools to use and what you should be doing to improve your visibility on search engines and get more search traffic. Zach Luse is the founder of Paragon Digital Marketing, a digital marketing agency serving businesses and nonprofits nationwide. He has over a decade of internet marketing experience working with and consulting for organizations of all sizes. He holds the Google Advertising and Analytics certifications. Paragon is a Google Certified Partner.
Matt Thomas is founder of betweenbrain™, Chief Architect of the Joomla Engineering Construct Template Framework, Automated Test Team leader of the Joomla! Bug Squad and Development Team Leader of the Molajo™ Joomla! Based Distributions. Matt’s dot-com career started in 2000 when he joined a start-up venture in Connecticut. Shortly thereafter, he founded betweenbrain to aid his colleagues and local businesses in need of unique problem solving and technology services.
With the adoption of Bootstrap as the basis for all extension user interfaces, starting with Joomla 3, comes a paradigm shift of how custom templates are created. With the use of a common UI toolkit, CSS now drives the markup. This presentation will help you get started with creating custom templates using the new paradigm. Applicable to first time template creators, as well as those new to creating custom templates for Joomla 3, we'll start simple by creating a template without writing a single line of CSS, then build on that foundation by discussing how to leverage and extend Bootstrap as the common core user interface.
Justin Herrin has been working in the web-based industry since his university days and is currently the Systems Development Specialist at Manchester Community College in southern New Hampshire. With a primary focus on open-source technology, Joomla has been an obvious fit for Justin in his corporate and freelance work. He continually donates time to numerous non-profit organizations across New Hampshire, managing websites powered by Joomla, Drupal and Wordpress. He is the manager of the official Joomla New Hampshire User Group. In Track 2’s "Menus, Media and Core Modules" ,Justin will walk you through the internal features of Joomla that allow you to easily create menus, add/edit content like text, pictures, video, and audio, and make use of the modules wisely to feature your content nicely for the user.
Registration is open and the early bird discount is in effect through the end of March. Reserve your seat soon!