Business Blueprint Pdf Free Download

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Blueprintingcan be a helpful tool in determining what business model will work best for your specific business. It can be challenging for companies that have not developed a blueprint before to identify where to start!

BrainSell has many years of experience helping clients map out their business processes and blueprint the best way to grow and scale. This blog will highlight the importance of a business blueprint for modern business growth and offer ten tried-and-true steps to creating your own! Read on to learn more:

With business blueprints in place, scaling up becomes more manageable. Knowing the business blueprint inside and out makes it easier to see where changes need to be made or where growth opportunities are present.

BrainSell has a lot of experience creating business blueprints for growth-focused companies. We have a team of experts who will help you identify your business goals and create a roadmap for achieving them.

It is important to write this information down and have it accessible to the implementation team. The information details the overall business value that a blueprinting project will bring to the organization and can help gain buy-in from everyone in the company by providing context on what will change and what value will be gained from such change.

Where do you see your company in a year? What about five years? Identify the direction you see your business going. The exercise aims to uncover your business goals and help assess the best route to get there.

If you took the initial steps efficiently in documenting the project scope, you would not run into any issues regarding funding. Your whole organization will see the business value and understand the investment will drive great returns in the future.

A business blueprint is one of the many projects that require a continuous feedback loop between key stakeholders. Gaining perspective from everyone ensures the blueprint makes sense and reflects reality, while also keeping your team flexible to the needs of your customers.

Once the changes are implemented, ensure that the changes are lined up with the previously defined measures of success. This focus ensures you never lose sight of company goals while working out the intricacies of your business processes.

This episode is sponsored by The Original Jojoba Company. I firmly believe that massage therapists should only be using the highest quality products because our clients deserve it and our own bodies deserve it. I have been using jojoba for years, and here's why. Jojoba is non-allergenic. I can use it on any client and every client without fear of an allergic reaction. It is also non-comedogenic so it won't clog pores. So if you've got clients prone to acne breakouts, jojoba is a good choice for them. It does not go rancid. There's no triglycerides so it can sit on your shelf for a year plus and not be a problem. And that's what also makes jojoba a wonderful carrier for your essential oils as well. It won't stain in your 100% cotton sheets so your linens are going to last longer. The Original Jojoba Company is the only company in the world that carries 100% pure first press quality jojoba and we are delighted to be their partner. You, my friends, can get 20% off the price of the product when you shop through our link, Massagebusinessblueprint.com/jojoba.

Hello, everyone. Welcome to the Massage Business Blueprint podcast, where we help you attract more clients, make more money and improve your quality of life. I am Alyssa Haynes here today with a special guest. Let's welcome, Brian Morris, president of the original Jojoba Company. Hi Brian.

... Michael and I met Brain at, in-person finally at a some kind of massage convention conference, whatever several years ago and got to actually hang out in-person. I will tell everyone that my experience with the original Jojoba Company started, I think 2009 or in 2009-ish. And when I walked into a conference vendor hall and just immediately met the old owners and it was, I loved the product and I have been using jojoba in my repertoire ever since. But Brian now is the president and I don't know a lot about Brian's history and he's very sly and sneaky. He might be doing some kind of espionage. Doesn't have a bio on the website. So Brian, tell us more about what you did before you came to Jojoba.

I try to keep a low profile on social media, because I feel like it does increase the amount of intrigue that I can deliver at a party, but before Jojoba, you've actually been using jojoba for longer than I even knew what it was. Before The Jojoba Company I started out, I actually went to college to be a minister, and I was a minister for a couple years to youth groups and had a great time doing it, but it just wasn't for me. And so I started my own business and I did videography and website design, a media production company, my wife and I did that for about 12 years. And we did a bunch of little side hustles. We always had something going. I've always been a very low level serial entrepreneur, nothing big, nothing crazy. When you hear the word entrepreneur, you always think about the tech guys and they're making billions. And that was never me.

I've never really been trying to achieve this great goal, I'm always just... I like the intro to your podcast because that's really what I'm trying to do is just the simple things. Just trying to live a simple life. And even for a while, my wife and I had a podcast called Cultivate Simple, where we talked about living a simple life, but I came to The Jojoba Company through web design. I actually designed the previous website for the previous owners, Bob and Sally Butler. And as I was designing the website for them, I started making business recommendations to them about how they could use the website more effectively, how they could do easier credit card processing and those types of things. And just through developing that relationship, they were looking to take a step back and to start to retire. And they hired me on as the general manager for the company.

And we're a small company. We have currently eight employees. And at that time we had about six employees. And so I started working for them and they slowly started taking a step back. And then about three years ago, as probably a lot of your listeners will know, our company was purchased by the co-op of farmers, where we were getting our jojoba from. And so when that happened and Bob and Sally fully retired, then I was promoted to the president of the company.

So yeah, I've had a, when it comes to business, a very interesting past, I've done a lot of different jobs through college and then working with different companies and seeing the inside of different companies as I designed websites. But also then when it came to sales and to developing relationships, my wife and I in doing videography, we worked with a lot of companies, but we also did a lot of weddings, and being a part of somebody's life for that day through the sales process, but then also through one of the most major events that typically goes on in someone's life was just an interesting way to be on the inside of different families and learn how to be a chameleon. And I think that you need that a lot in business. And so yeah, all those things have led to today. And here we are. I'm now selling one of the best products in the world and there's my sales pitch.

In the world. I'm going to hire a voiceover actor for that. So I have a question. So what, having the company bought by the collaborative of growers, what difference does that make in how the company runs, or does it? Because it sounds super fun, earthy-crunchy, but what does that mean?

Yeah. When the company started, Bob and Sally, actually, he was a jojoba farmer originally back in 1994, and then he moved into the marketing side of it and that's how the company got started. So in going through that about 15 years ago or so he sold his farm. I won't get into that story, but he ended up selling his farm. And so he started looking for a source for jojoba and so started working with a couple different farmers that were growing it. So towards the end of his owning the company for about the past eight years, nine years, we've been working with this co-op of growers.

And so really the transition from Bob and Sally owning the company to the co-op of farmers owning the company was completely invisible because we were already getting the product from these farmers. We already had a relationship with them and really the reason that they wanted to purchase it was because it gave them a good presence in the marketing side of it, because they're farmers, but they wanted to be able to continue to sell jojoba. And for us it was great because we already knew the quality and now we're directly connected to the farms again.

And you may have noticed and some of your listeners who purchase our product may have noticed that over the past couple years when COVID hit and everything, we started doing sales and different things like that, which we'd never done before under Bob and Sally, but that's because we have a little bit more flexibility in our pricing. And so we were able to offer those sales and to... Originally it's like, okay, COVID hit, we're all in this together. Let's help everybody out. So we started doing free shipping sales and those types of things. And that's been, I think that's been good for everyone. And so we've just continued to do that, but yeah, really the transition from Bob and Sally to the new owners has been absolutely seamless. We're just selling, we're actually selling a lot more and we're selling... When it comes to jojoba massage therapists and spas are really, and have always been our biggest customer segment, but now we're selling a lot more in drums to manufacturers of products.

So if you look on the back of a product and you see jojoba listed as ingredient, there's a pretty good chance we're probably the supplier of that. And it's fun too, because now we're actually supplying other companies that supply companies, because we're farmers. And so that means that even if it comes from a different company, it may be coming from our co-op of farmers. So, I don't know the exact numbers, but we're pretty dominant in the jojoba market. So if you see jojoba, you've got about a 50% chance it's coming from one of our farms.

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