What are the biggest challenges faced by OOH ad industry as it competes with other media?

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Skytouch NYC

Jun 23, 2017, 6:08:02 AM6/23/17
Experts in the global Out-Of-Home scene have identified common challenges bedeviling the industry. Regardless of its immense advantages and benefits, the global OOH industry still faces some challenges when placed at par with other advertising media.

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