Social Media Landscape in Pakistan - Survey

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Social Media Landscape in Pakistan - Survey

How familiar are you with the term Social Media?

• Very
• Quite
• Somewhat
• Not very
• Not at all

How familiar are you with the following Social Media Tools and terms?

		Very	Quite	Somewhat	Not very	Not at all
Online Forum
Blogs
Microblogs
Wiki
RSS
Social Network
Websites

Do you use any of the available social media platforms/tools? Which ones?

• Facebook
• LinkedIn
• Twitter
• Youtube
• Orkut
• Blogger or other blog site
• Flikr
• Instagram
• Other

How active are you on social media?

• Constantly logged on
• Several times a day
• Once a day
• Once a week
• Less than once a week

Do you follow certain companies/products online?

• Yes
• No

Do you make buying choices based on online feedback/reviews/product pages?

• Yes
• No

Which tools are currently being used in your organization or plan to use in the next 12 months or so?

		Used
Online Forum
Blogs
Microblogs
Wiki
RSS
Social Network
Websites

Duration of usage of these tools or services?

• less than a year
• 1 to 2 years
• more than 2 years

Are you aware of other local companies and brands presence online?

• Yes
• No

Do you follow activities from (any) companies, organizations or brands online?

• Yes
• No
• To some extent

What in your opinion is driving brands/companies to adopt social media as a platform?

• potential customers
• feedback for products/services
• customer insight
• sales
• customer care and satisfaction

In your opinion why would a company not pursue a social media presence?

• risk to the brand
• unproved results for online presence
• negative or no impact on productivity
• lack of technological expertise
• lack of vision/strategy

Do you see growth in online usage of socail media in Pakistan in the coming years?

• Yes
• No

Is it going to effect the way companies manage their online presence?

• Yes
• No

In your opinion is social media presence more suitable/beneficial for small businesses compared to large enterprises?

• Yes
• No
• Same for both

Are you concerned about privacy policy of the online social platforms?

• Yes
• No
• Not Sure

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