So begins the poem "Pioneers! Oh pioneers!" by Walt Whitman and the new
commercial for Levi's jeans.
Commercial here:
http://www.youtube.com/watch?v=mAXpJSvW5mA&feature=player_embedded#
'Course Whitman was a flaming homosexual and Levi's IS based in San
Francisco, so I guess they were willing to overlook the gun business.