Robby Gordon to run in three races for BAM Racing
Gilbert Sam, Jr.
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Saturday, February 13, 2010
R. Gordon to run in three races for BAM Racing: BAM Racing on
Wednesday announced Robby Gordon as driver of the No. 7 Warner Music
Nashville Toyota for the following races: Auto Club Speedway on Feb.
21; Atlanta Motor Speedway on March 7; Bristol Motor Speedway on March
21. "We are thrilled to be associated with such a talented driver as
Robby Gordon," BAM owner Beth Ann Morgenthau said. "After Daytona, BAM
Racing and Robby Gordon Motorsports will jointly field the No. 7 at
select races. While Tony and I will miss our beloved No. 49, it will
be good for our sponsor, Warner Music Nashville, to have a car that is
guaranteed a starting position in the first five races." After
evaluating the joint venture between BAM Racing and Robby Gordon
Motorsports which was announced earlier this year, it was decided to
consolidate the effort by running one car with Robby Gordon as the
driver of the joint BAM/RGM entries. Morgenthau also announced an
association with Wounded Warrior Family Support, an organization that
helps families by providing them with vacations and retreats at no
cost. Warner Music Nashville stars -- Larry the Cable Guy, Blake
Shelton, Gloriana, Whitney Duncan, Jessica Harp, James Otto, Jason
Jones, and others yet to be named -- will be featured on the No. 7 BAM/
RGM Toyota and in the BAM Racing/Warner Music Nashville VIP Fan
Experience during the 2010 Sprint Cup Season. The VIP Fan Experience
allows fans unprecedented access to Warner Music Nashville recording
artists and the Sprint Cup Race Team. For more information, please
visit www.VIPFanExperience.com.(NASCAR.com)
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Gatorade Duel ratings higher over previous year: Coming off record
Nielsen Household Ratings earlier in the week for coverage of the ARCA
Racing Series opener and the Bud Shootout edition of NASCAR RaceDay,
SPEED scored another ratings increase with Thursday's live coverage of
the Gatorade Duel at Daytona. The twin qualifiers for Sunday's Daytona
500 earned a 1.99 (1,495,000), up 7% from last year's 1.86 (1,363,000
households). Coverage peaked at a 2.56 (1,926,000 households), up 11%
from last year's peak of 2.31 (1,691,000). The Gatorade Duel at
Daytona telecast made SPEED the highest rated basic cable network
during the time period. NASCAR RaceDay continued its upward trend to
start the season, as the Gatorade Duel edition of the popular pre-race
show scored an 8% increase over 2009 scoring an average Household
Rating of 1.87 (1,402,000 households).(SPEED)
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