DeLana Harvick creates t-shirt following Logano's comments

[Gilbert Sam, Jr.]

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Tuesday, June 8, 2010

DeLana Harvick creates t-shirt following Logano's comments: A day
after Joey Logano sarcastically forgave Kevin Harvick following a late-
race incident at Pocono Raceway by saying that his wife DeLana "wears
the firesuit in the family, tells him what to do," DeLana Harvick
turned Logano's slight into some inspired merchandising. Fans can
purchase a white T-shirt through Harvick's website that reads "I wear
the firesuit in this family" in red with Harvick's "Happy" red logo
underneath. The $15 shirt, available in sizes small through extra
large, will be shipped once received from the manufacturer. DeLana
Harvick is a fixture in the NASCAR garage and is co-owner of the
couple's NASCAR Camping World Truck Series and Nationwide Series teams
(ESPN.com)
http://www.racewayreport.com/drivers/news/kevin_harvick.html

Logano's father, Tom Logano, warned by NASCAR following post-race
incident: The father of Sprint Cup driver Joey Logano will not have
his NASCAR credential pulled for the second time in a year after being
called to the hauler for his behavior following Sunday's race at
Pocono Raceway. But Tom Logano was told strongly by NASCAR officials
that he crossed the line when he allegedly shoved a television
broadcaster out of the way -- an allegation he disputes -- while his
20-year-old son tried to get to Sprint Cup Series points leader Kevin
Harvick on pit road. "You can't deny the fact of a passionate parent,"
series director John Darby said after the race. "You have to
appreciate it, but there has to be line in the sand as to how far that
passion can go." The younger Logano was angry that Harvick spun him
racing for a top 5 finish with less than two laps left in regulation.
He parked his car next to Harvick's on pit road after the race and
attempted to get to the Richard Childress Racing driver. "All of our
competitors are licensed to compete," Darby said. "They're given
permission in sorts to not only to be the athletes but to display the
emotions of competition during, after, before or whatever. And that's
all fine. Parents aren't really licensed or quite frankly have the
permission to step in and get involved in this thing. Mr. Logano, he
did what he could to restrain himself. I guess at the last he wound up
interfering with one of our television broadcasters and that's not the
right thing to do." During the heated affair, according to Darby, Tom
Logano pushed a television broadcaster. But Logano said that wasn't
what happened. "What happened with what Darby said, and what they
talked to me about, was after Joey was done and he was walking away,"
Logano said Monday. "His business manager wasn't with him, so I just
wanted to walk with Joey. I brushed past one of the newscasters. I
didn't grab him. I didn't shove him. I just wanted to get to Joey. I
didn't know if it was a radio guy or TV guy or what. And he said they
didn't appreciate it. I didn't grab him or push him. They had it on
video. It wasn't a big deal." On Monday, Tom Logano said when the
incident began, he initially was trying to clear the way for his son
to confront Harvick. "I pushed one of the Gibbs guys away to let Joey
go handle his own problems," he said. "I wasn't going after
Harvick."(ESPN.com)
http://www.racewayreport.com/drivers/news/joey_loganohtml

‘NASCAR Wives’ reality show never made it on air: NASCAR’s attempt to
ride the wave of “docu-soap” dramas hit a glitch when “NASCAR Wives”
never made it to the air and the project was eventually canceled. TLC
had ordered at least eight half-hour episodes of “NASCAR Wives” last
year, including a one-hour launch show in 2009, with production
handled by NASCAR Media Group. But the project was dropped because the
shows weren’t controversial enough. “The network wanted situations
created that were not true to how these women normally act. They
wanted conflict, and we just weren’t willing to go down that road,”
said Jay Abraham, NASCAR Media Group’s COO. The project cost NASCAR
Media Group close to $200,000 in production costs, according to
industry sources. Abraham wouldn’t confirm specific figures, but said
his group had invested production expenses into filming and editing
the first 60-minute episode. (Sports Business Journal)
http://www.racewayreport.com/tv/news.html

Wal-Mart considering NASCAR sponsorship: Walmart is in deep
discussions with NASCAR team and league officials about a wide-ranging
deal that has both sponsorship and licensing implications and could
see the retail giant sponsor Hendrick Motorsports or another Sprint
Cup team. Senior-level Walmart executives were guests of NASCAR at the
May 22 Sprint All-Star Race in Charlotte and returned a week later to
tour race shops and meet more team executives as the mass retailer
explores potential partnerships. While several scenarios are being
considered and the talks remain fluid, industry sources say that
Walmart is discussing the potential of a direct license that would
make it NASCAR's exclusive retailer in the mass merchandise space. A
direct license would give Walmart the ability to select its suppliers
and set prices for certain categories, such as hats and T-shirts.
These negotiations are going on as NASCAR attempts to roll its team
and league licensing rights into a trust, which would create a
centralized licensing agency for the sport. Walmart is believed to be
exploring sponsorship opportunities with Hendrick Motorsports as well.
Hendrick's drivers Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr.
and Mark Martin account for close to 75% of all licensed sales in
the sport, industry analysts say, making it a logical team for Walmart
to sponsor. Hendrick has also signed popular driver Kasey Kahne, who
will take over Martin's No. 5 Chevy in 2012. Walmart is thought to be
considering a sponsorship arrangement with a team or multiple teams,
with Hendrick Motorsports in the middle of those discussions. It's
unclear, though, if the mass retailer will settle on one car for a
chunk of the season, sponsor multiple cars for a few races each, or
perhaps put together several driver deals into a marketing platform, a
la the Gillette Young Guns or the Coca-Cola family of drivers. One
scenario, according to sources, has Walmart sponsoring Gordon's No. 24
Chevy for half of the season or more, as primary sponsor DuPont looks
to scale back its spending. DuPont's current primary sponsorship on
the No. 24 car ends this season, and while the longtime sponsor is
expected to remain in some form, it's uncertain whether DuPont will
remain the primary. Other industry insiders say it's unlikely that
Walmart would sponsor a single driver because the retailer will
potentially have licensing arrangements across a variety of drivers.
(SceneDaily)
http://www.racewayreport.com/jeffgordon

Tylenol, official pain reliever of NASCAR, leaving sport: Tylenol,
which has drastically cut its marketing and advertising in the wake of
three product recalls in the last six months, will not renew its
official partnership with NASCAR. The sport's official pain reliever
since the start of the 2007 season, Tylenol's current deal with NASCAR
runs through the 2010 season. But its parent company, McNeil Consumer
Healthcare, has already notified NASCAR that it won't continue its
official partnership, a spokesman for the company said. NASCAR had no
comment on Tylenol's exit. With the official partnership, track and
driver deals, Tylenol's total spend was in the $5 million to $6
million range annually, industry insiders said. The brand has not
activated this year against its Team Tylenol campaign, which started
in 2005 to coincide with the launch of its rapid-release gels.
(SceneDaily/SportsBusiness Journal)
http://www.racewayreport.com/news/sponsorship.html

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