5 keys to a winning messaging strategy

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May 29, 2026, 2:08:28 AM (9 days ago) May 29

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When companies make messaging central to the full customer experience, they can see up to 2X improvements in lifetime value and acquisition costs. Brands running messaging as a single-function channel? They’re leaving growth on the table.

During our Conversations keynote livestream, learn from Meta executives and leading brands about new ways your business can do more with conversations.

Be the first to hear Meta business messaging and AI product announcements, and get inspired by AI-enabled customer engagement strategies to help grow your bottom line.

P.S. Want a head start? New research from BCG and Meta surveyed 533 business leaders across 10 global markets and identified five success factors behind the companies driving the highest messaging ROI. Explore the full findings today.

Source: "Leading in the Age of Messaging: Transforming Customer Engagement with an AI Advantage," BCG and Meta, 2026. Based on a survey of 533 business leaders at businesses with $200M+ revenue across 10 markets, supplemented by 200+ in-depth interviews.

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