How to be part of the conversation

[WhatsApp for Business]

See how businesses run sales, support, and marketing from a single chat thread.

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What’s new for you from WhatsApp for Business Billions of people use WhatsApp not just to message friends, but to discover products, ask questions, and make purchases. The businesses that show up in those conversations are engaging customers and accelerating conversion rates at scale.   This month, see what a mobile-first messaging strategy looks like for businesses like yours, with global research and real-world results.

Research Leading in the age of messaging How are enterprise teams ​​delivering more personalized, seamless experiences? Meta and BCG studied how businesses are using AI and rich messaging to enhance customer engagement. Explore exclusive research across 10 markets to find out. Get the research

Best Practices How to run your business from your phone with the Business app The WhatsApp Business app gives you what you need to manage customer conversations on the go: product catalogs, automated replies, and labeled chat experiences. Showcase what you sell, respond instantly, and keep every customer relationship in one place, no laptop required. Read the guide

Research Leading in the age of messaging How are enterprise teams ​​delivering more personalized, seamless experiences? Meta and BCG studied how businesses are using AI and rich messaging to enhance customer engagement. Explore exclusive research across 10 markets to find out. Get the research

Best Practices How to run your business from your phone with the Business app The WhatsApp Business app gives you what you need to manage customer conversations on the go: product catalogs, automated replies, and labeled chat experiences. Showcase what you sell, respond instantly, and keep every customer relationship in one place, no laptop required. Read the guide

GLOBAL LIVESTREAM Watch live: Conversations 2026 More than 3 billion people use WhatsApp every month, and AI is redefining what those conversations can do for your businesses. Watch the Innovation Keynote at Conversations to learn about new business messaging innovations, hear visionary insights, and discover AI advancements shaping the future of customer engagement. Wednesday, June 3, 2026 Register now

Stories to inspire your success See how businesses like yours are transforming customer engagement, driving conversions, and improving ROI with the help of WhatsApp for Business.

Small Business Delivering personal service at scale with Business AI Bordinhon Móveis used Business AI on WhatsApp to automatically respond to inquiries, suggest products from their catalog, and guide customers toward a purchase. The AI delivered immediate responses to 15–20 customer contacts and filtered leads daily, freeing the owners to focus on business growth. Watch their story

Enterprise Promoting special partner offers with targeted campaigns Indonesia's largest mobile operator needed to re-engage its subscriber base. Telkomsel partnered with Telin to send geotargeted promotions and rewards via marketing messages on WhatsApp. The campaign delivered a 6X higher read rate than an identical SMS campaign. Read their story

Small Business Delivering personal service at scale with Business AI Bordinhon Móveis used Business AI on WhatsApp to automatically respond to inquiries, suggest products from their catalog, and guide customers toward a purchase. The AI delivered immediate responses to 15–20 customer contacts and filtered leads daily, freeing the owners to focus on business growth. Watch their story

Enterprise Promoting special partner offers with targeted campaigns Indonesia's largest mobile operator needed to re-engage its subscriber base. Telkomsel partnered with Telin to send geotargeted promotions and rewards via marketing messages on WhatsApp. The campaign delivered a 6X higher read rate than an identical SMS campaign. Read their story

There’s always more to explore To see what’s new any time, check out our WhatsApp for Business resource library. Explore resources

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