Taylor Swift Red Tour Dates

[Rojo Scherer]

TheEras Tour is the ongoing sixth concert tour by the American singer-songwriter Taylor Swift. It commenced on March 17, 2023, in Glendale, Arizona, United States, and is set to conclude on December 8, 2024, in Vancouver, Canada, consisting of 152 shows spanning five continents. It became the highest-grossing tour in history as the first tour ever to surpass $1 billion in revenue, and has had a documented cultural and economic impact across the globe.

The tour received praise from critics, who emphasized the concept, production, aesthetics and immersive ambience, as well as Swift's musicianship, vocals, stage presence, and versatility. It recorded unprecedented public demand, ticket sales, venue attendance, and technical obstacles, resulting in introduction of anti-scalping laws and price regulation policies. Ticketmaster, one of the tour's official ticketing partners, was politically scrutinized for its ineffective sales of the tour's tickets and an alleged monopoly in the concert industry. The tour also bolstered economies, businesses, and tourism worldwide; dominated social media and news cycles; and garnered tributes and accolades from various governments and organizations.

Swift disclosed and released various works during the tour: the re-recorded albums Speak Now (Taylor's Version) and 1989 (Taylor's Version), the music videos of "Karma" and "I Can See You", editions of Midnights and The Tortured Poets Department, and "Cruel Summer" as a single. An accompanying concert film, documenting the Los Angeles shows, was released to theaters worldwide on October 13, 2023, in an uncommon distribution deal circumventing major film studios. Met with critical acclaim, the film became the highest-grossing concert film in history.

During her promotion of Midnights on talk shows such as The Tonight Show Starring Jimmy Fallon and The Graham Norton Show in October 2022, Swift hinted at an upcoming tour.[5][6] On November 1, she announced on Good Morning America and through her social media accounts her sixth concert tour, the Eras Tour,[b] describing it as "a journey through the musical eras of [her] career".[8] She first announced 27 shows across 20 US cities, beginning in March 2023 in Glendale, Arizona, and ending in August 2023 in Inglewood, California. The opening acts were Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams, and Owenn, each two of whom shared a tour date.[4] Messina Touring Group, an Anschutz Entertainment Group (AEG) partner, served as the tour's promoter.[9]

Popular demand led Swift to add eight shows at some US cities on November 4,[10] and 17 more the following week, making the Eras Tour the most extensive US tour of Swift's career (52 shows), surpassing the Reputation Stadium Tour (38).[11] Billboard described the tour's announcement as "the most chaos-inducing tour announcement of the decade."[12] Among the tour's prospective partners were the now-bankrupt cryptocurrency exchange company FTX; a US$100 million sponsorship deal with Swift was in talks but did not materialize.[13][14] On January 31, tour merchandise inspired by all of Swift's ten album "eras" were made available for purchase on her website.[15][16] On August 3, 2023, Swift announced a second US leg, featuring three more cities in October and November 2024, with Abrams as the opener.[17]

On June 2, 2023, Swift announced the Latin American shows of the Eras Tour, with Sabrina Carpenter as opening act.[18] A third show in Buenos Aires was announced on June 6, hours after the public sale commenced, due to high demand.[19] Argentine singer Louta was announced as an additional opening act.[20] Additional shows in Mexico City, Rio de Janeiro, and So Paulo were announced on June 12.[21] Shows in Asia, Australia, and Europe were announced on June 20.[22]

From June to November 2023, new shows were added to the tour. In the Asia-Pacific, the total number of Singapore shows were increased to six,[23] and two extra shows were announced in Australia.[24] In Europe, eight shows were added initially,[25] followed by fourteen more,[26] then two in London;[27] Paramore was announced as the leg's opening act.[26] Nine shows were also announced in Canada (Toronto and Vancouver), with Abrams as the opening act.[28][29] In February 2024, a second show was added in Madrid after the venue's football club, Real Madrid, asked La Liga to reschedule their match to cover the "extraordinary demand".[30]

Ticket sales for the Eras Tour were handled by various ticketing agencies around the world, such as Ticketmaster, over several dates. Met with unprecedented, record-setting demand, tickets at every venue sold out in hours.[40][41] Sales faced technical malfunctions in many countries; bulk purchases of tickets by scalpers and bots were reported at numerous venues, resulting in tickets being listed on resale platforms for exorbitant prices.[42][43] StubHub noted that the Eras Tour ticket sales were "tracking to be the best-selling of any artist [they've] seen".[44]

The first US leg was set to go on sale to the general public on November 18, 2022. Due to Swift's multi-year partnership with Capital One, cardholders had presale access, which was set to begin on November 15.[45] Fans registered for the Ticketmaster Verified Fan program from November 1 through 9 to receive a presale code that granted exclusive access to the TaylorSwiftTix Presale on November 15; those who purchased merchandise from Swift's website received "boosts", and previous Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account.[46][47] Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from US$49 to $449, while VIP packages ranged from $199 to $899.[4] According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers.[48] It also noted that if demand from the program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale."[49] It later reported that it received a record 3.5 million verified fan registrations for the Eras Tour.[50] Ahead of the second leg's presale on August 11, Ticketmaster estimated that 14 million users were vying for roughly 625,000 tickets.[51]

Ticketmaster handled the Canadian sales as well, using the Verified Fan program.[52] Members of the Royal Bank of Canada's Avion Rewards program received exclusive access to a separate presale.[53] An estimated 31 million people registered for the Toronto Verified Fan presale, equal to over 77 percent of Canada's population.[54]

Latin American tickets went on sale in early June 2023.[18] Presale access was granted to Banco Patagonia clients in Argentina on June 5;[55] around one million customers were reported to have queued for the 24,000 available presale tickets for the Buenos Aires shows,[56] and over three million during the general sale.[57][58] DF Entertainment served as Swift's tour promotion partner in Argentina; CEO Diego Finkelstein called the demand "unprecedented",[59] based on which Perfil opined that Swift could fill the stadium 36 times if she wanted to.[60] On the day of the show, more than 1 million users tried to get last-minute seats.[61]

In Mexico, ticket presale was handled by Ticketmaster's Verified Fan program; registrations ran from June 2 through June 7, followed by a general public on-sale.[62] In Brazil, previous Lover Fest ticket holders and C6 Bank Mastercard holders gained access to presales on June 6 and 10, respectively. Instantly after the announcement of the shows on June 2, people camped outside Allianz Parque to purchase physical tickets to the So Paulo shows that would not go on sale to the general public until June 12.[63][64] The Mastercard presale tickets sold out in 30 minutes, with over one million customers queueing.[65] On June 12, over two million users queued for the general sale online.[66]

Tickets in Japan were sold by Lawson under their Loppi ticket system. Unlike other countries, all Japanese tickets were only sold as lottery tickets. The pre-sale for American Express card holders began from June 23 to 26, 2023, and pre-sale for Lawson began from June 27 to July 10.[67] Due to the high demand, Lawson announced the second lottery pre-sale, which began from July 28 to August 3.[68] The additional general sale took place on August 22, 2023, and immediately sold out.[69]

In Australia, tickets were only available via Ticketek.[70] Guardian Australia reported that the Australian leg was met with unprecedented demand as well.[71] Within 12 hours, over one million people signed up for presale codes.[72] American Express cardholders purchased VIP packages from June 26 to 28; the website crashed within half an hour, and all packages sold out on June 26.[73] Following the scalping highlighted by Australian consumer organization Choice, the Victoria State Government declared the Eras Tour in Melbourne a "major event", a legal provision penalizing scalping and misleading advertisement in Victoria. Because reselling a ticket for more than 10% above the original price had already been illegal in New South Wales, the government investigated the ticket resale platform Viagogo after the scalping reports. On June 28, those registered with Frontier Touring Company gained access to a presale for which over four million users queued, setting a national record; tickets sold out within three hours. Ticketek stated it neutralized over 500 million bot purchase attempts during the presale. The public on-sale began on June 30, with tickets selling out that day.[71][74][75] A second sale on November 10 sold out within two hours for Sydney and under one hour for Melbourne.[76] A third sale for a limited number of tickets, including restricted view seats, occurred on February 13, 2024.[77]

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