(PDF Download) The Innovation Code Writen By Jeff Degraff
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The Innovation Code - Jeff Degraff
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DESCRIPTION BOOK : The Innovation CodeThe Creative Power of Constructive ConflictHarmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us.It sounds like a recipe for chaos and confusion. But in The Innovation Code, Jeff DeGraff, dubbed the "Dean of Innovation," and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond "the best of both worlds."Drawing on their work with nearly half of the Fortune 500 companies, the DeGraffs help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovator--the Artist, the Engineer,
DETAIL BOOK :
Author : Jeff Degraff
Pages : 160 pages
Publisher : Berrett-Koehler Publishers
Language :
ISBN-10 : 1523084766
ISBN-13 : 9781523084760
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