
Amazon.com
This logo doesnt seem to hide much at first sight, but it
gives you a little insight in the philosophy behind the brand. First of all,
the yellow swoosh looks like a smile: Amazon.com want to have the best
customer satisfaction. The swoosh also connects the letters a and z, meaning
that this store has everything from a to z.

Fedex
This is probably one of the best known logos with a hidden
meaning. If you look closely, youll see an arrow thats formed by the
letters E and x. This arrow symbolizes speed and precision, two major selling
points of this company.

Continental
Continental is a manufacturer of tyres. You could actually see
this in their logo, because the first two letters create a 3-dimensional
tyre.

Toblerone
Toblerone is a chocolate-company from
Bern, Switzerland.
Bern is
sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely,
youll see the silhouette of a
bear.

Baskin Robins
The old logo of Baskin Robbins had the number 31 with an arc
above it. The new logo took this idea to the next level. The pink parts of
the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio
Sony Vaio is a well known brand of laptops. But did you know
that the name Vaio logo also had a hidden meaning? Well, the first two letters
represent the basic analogue signal. The last two letters look like a 1 and
0, representing the digital signal.

Carrefour
Carrefour is one of the biggest European retailers, and
its
also French for crossroads. The logo symbolizes this word via two opposite
arrows. They also added the first letter of the name, because if you look
closely youll see the letter C in the negative space between the two arrows.

Unilever
Unilever is one of the biggest producers of food, beverages,
cleaning agents and personal care products. They produce a huge amount of
different products and they wanted to reflect this in their logo. Each part
of the logo has a meaning. For example: the heart represents love, care and
health - feeling good, a bird is a symbol of freedom. Relief from daily
chores “ getting more out of life.

Formula 1
At first, this logo might not make much sense. But if you look
closely, youll see the number 1 in the negative space between the F and the
red stripes. I also love how this logo communicates a feeling of speed.

Sun Microsystems
The Sun logo is one of the most famous ambigrams in the world.
You can read the brand name in every direction; both horizontally and
vertically. This logo was designed by professor Vaughan Pratt of the Stanford
University.

NBC
The NBC (National Broadcasting Company) is one of the biggest
American television networks. I think most of you have already seen the
peacock in this logo. The peacock has 6 different tail feathers, referring to
the six divisions at the time that this logo was created. The peacocks head
is flipped to the right to suggest it was looking forward, not back.