Should we localize the investment platform?

[Eryka xxx]

 
We have a small investment platform, and we are discussing whether to make localization in other languages. Will it attract more traders? Or is it just an expense? You want to understand the balance between costs and benefits. Who has faced this question?

[Iryna 2904]

We got an increase in registrations in Europe after the localization. Before that, users often complained about English terms. After the translations became easier to explain functional. So the benefit is real. The main thing is a qualitative approach, not machine translation.

четверг, 27 ноября 2025 г. в 17:12:56 UTC+3, Eryka xxx:

[orion]

Localization is not an expense, but an investment in audience expansion. Especially in finance, where trust is built on transparency and comfort. To accurately meet the expectations of users from different countries, you can use https://www.pangea.global/financial-localization-services/ . They adapt the interface, terminology, training materials and comply with local standards. This helps you not only to attract more traders, but also to retain them. When a person sees familiar vocabulary and correct wording, he is much more trusting to the product.

четверг, 27 ноября 2025 г. в 18:01:41 UTC+3, Iryna 2904: