Computer Age Management Services (CAMS) & Karvy
Computershare (KCPL), the two largest service providers of the mutual fund
industry have joined hands to launch `FINNET`.
The product, designed for
mutual fund distributors, will enhance the services to stakeholders in
increasing geographical footprints, improve operational efficiencies and most
importantly reduce cost significantly.
This is the first time that two
the biggest registrar and transfer agents, who between them service 95% of the
MF industry, have come together to offer a unified product. FINNET `is an all in
one engine` product which facilitates transacting (order placement), execution
and customer service on an integrated system. It will empower the distributors
and individual financial advisors (IFAs) to cut across geographic barriers,
access information relating to and transact on the schemes of nearly all the
mutual funds through an internet enabled user interface.
Speaking at the
launch, V Ganesh, country head, KCPL said, ``We are delighted to launch `FINNET`
which will help create a strong value proposition amongst the distributors and
eliminate duplicated efforts by distributors as well as investors. Distributors
can aggregate their customer portfolio and provide a number of value added
services with embedded CRM tools available in the product.``
The new
model will facilitate multi-manager funds service support across mutual funds
and better access to information than ever before. It will also empower the
distributors to transact up to 3 pm from their offices without any geographical
limitations. It will enable the distributors to generate consolidated account
statements across all funds, thereby further strengthening client engagement and
boosting customer service.
NK Prasad, executive director & chief
operating officer CAMS said, ``This partnership will extend an all embracing
management reporting and decision support ensuing better customer service at a
fraction of cost and negligible risk.``
This initiative will go a long
way in achieving substantial market penetration and in bringing in additional
retail investors to participate in mutual funds.
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