When collegemates Sanjiv Shah and Rajen Mehta decided to quit
global investment banking firm DSP Merrill Lynch in 2001 and set up an asset
management company that would focus on exchange-traded index schemes, not
everyone was convinced that it made sense.
Well-wishers and naysayers
felt the venture would fall flat, as the retail investor lacked the
understanding to appreciate such products. Undaunted, Shah and Mehta, who belong
to the Gujarati community - known for their entrepreneurial instincts - set up
Benchmark Asset Management in the same year with the help of a few investors.
Nearly a decade later, Benchmark sits on assets under management (AUM)
worth about Rs 2,300 crore across 10 schemes (excluding portfolio management
schemes).
The fund’s asset size is modest compared to most of its older
mid- or small-sized peers in terms of AUM, but it is among the handful in the
38-member-strong domestic asset management industry, that is profitable. Those
fund houses with assets worth Rs 15,000 crore to
Rs 20,000 crore or
below are considered mid-sized. Fund houses with AUMs over Rs 40,000 are
considered large-sized.
Benchmark reported a net profit of close to Rs 2
crore this year. In comparison, most mid-sized fund houses are bleeding, partly
due to a fall in demand for equity schemes ever since securities market
regulator Securities and Exchange Board of India (Sebi) stopped mutual funds
from remunerating distributors from investors’ money in August.
Higher
costs, including spends on personnel and marketing, and the fact that a larger
chunk of assets are debt, where margins are razor-thin, are adding to their
worries.
“Benchmark has been largely unaffected by the recent events
because we never pay any intermediary to sell our products,” says Shah, an
executive director at the fund.
Mehta, the other executive director,
said Benchmark’s unique business model has helped them keep costs under control,
without compromising on product innovation.
Altogether seven out of
Benchmark’s 10 schemes are exchange traded funds (ETFs) that are designed to
capture returns from various indices such as the Nifty and banks.
ETFs,
which can be bought like shares on exchanges through stockbrokers, tend to be
cheaper than equity diversified schemes, as they are not actively managed. For
instance, ETFs that attempt to mimic the returns of the Nifty will hold the 50
stocks or most of the stocks that constitute the index. As this investment style
hardly needs research or fund manager’s expertise, investors in ETFs save costs
on these counts.
Benchmark was the world’s first mutual fund to propose
an ETF on gold in May 2002, but regulatory hurdles delayed the launch of this
product to March 2007, allowing other global firms to launch it earlier. Most
recently, it launched an ETF linked to Hong Kong’s Hang Seng index.
Industry watchers commend Shah’s and Mehta’s role in introducing ETFs to
Indian investors. “They were a little ahead of their time, as indexing was
hardly popular among investors here. Yet, they have not been distracted and have
created a niche for themselves,” says Dhirendra Kumar, chief executive of Value
Research, a mutual fund tracker.
Source:
http://economictimes.indiatimes.com/Market-News/Benchmark-among-a-handful-of-profitable-domestic-AMCs/articleshow/5752824.cms
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