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Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220.5 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximize their media investments and commerce companies need enhanced media strategies. Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media.
We’re excited to host Navigating Commerce Media 2.0, an invite-only webinar that will dive deep into cutting-edge trends and strategies for capitalizing on offsite retail media advertising. We invite you to join us on Wednesday, March 13th 1:00 - 1:45pm EST to learn industry insights about the growth of commerce media, driving ROI, and overall strategies for offsite revenue success. Attendees will also hear from the IAB, Merkle and Roundel about the evolution of the space and how to navigate the next wave of commerce media.
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