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Building Your 2023 Data-Driven Audience Strategy
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Date & Time:
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Thursday, October 6
4:00 - 7:00 PM ET
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Location:
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Edison Ballroom
221 West 46th Street
New York, NY 10036
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Publishers and advertisers today are confronting a changing landscape in the face of ever-changing privacy laws and technical changes by Apple and Google. This industry-wide shift presents unique challenges and opportunities for audience engagement, monetization, and ROI.
Join our next PubAcademy in-person to network and hear from industry experts regarding tips and practices to strengthen data-driven audience strategies for 2023. Attendees will learn about the latest trends impacting CTV advertising, addressability, and commerce media, including a deep dive on new research from Advertiser Perceptions.
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Speakers Include:
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- Jeffrey Bustos, VP Programmatic & Data Center, IAB
- Moe Chughtai, Global Head of Advanced TV, MiQ
- Kerel Cooper, President of Advertising, Group Black
- Jill Cruz, EVP Commerce Strategy, Publicis Groupe
- Mark Donohue, VP General Manager, GPS Media, Gap Inc.
- Ashley Luongo, SVP AdSmart Advanced TV & Programmatic, NBCUniversal Media
- Nicole Perrin, VP Business Intelligence, Advertiser Perceptions
- Mike Richter, VP Global Revenue Ops, Trusted Media Brands, Inc.
- Kenan Saleh, GM, Head of Lyft Media, Lyft
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