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Publishers and advertisers today face an unprecedented and changing landscape where technology and consumer behavior are evolving rapidly. The need to consistently engage and retain audiences while driving ROI and monetization grows in the face of ever-changing privacy laws and technical changes by Apple and Google.
In this PubAcademy, you will learn from industry shakers about tips and practices to strengthen your data-driven audience strategy. From CTV, to addressability, to retail media, buyers and sellers will come together to discuss building data-driven audience strategies for 2023.
Agenda:
4:00pm | Welcome
4:05 - 5:30pm | Sessions
5:30 - 7:00pm | Networking & Cocktails
*Speakers to be announced soon
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