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Advertising Week NY 2022 | October 17-20
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Advertising Week NY 2022 will bring together today's visionaries, creatives and thinkers in New York and digitally around the globe for four days of culture, commerce and creativity. PubMatic is excited to participate in Advertising Week and look forward to seeing some of our own leadership team take the stage.
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PubMatic @ Advertising Week
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Driving CTV and Video Transparency
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Tuesday, October 18th
1:15 - 1:25 PM | The Screening Room
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In an industry that is designed to disrupt, programmatic advertising is also challenged with constant changes that are impacting its ability to target and address people. And as advertising technology continues to evolve, media buyers are requesting even more visibility into their programmatic ad buys. Nicole Scaglione, Global VP, OTT & CTV at PubMatic, will discuss CTV and video transparency and how emerging tech, such as content object targeting, is driving this forward.
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Nasdaq Closing Bell Ringing & Celebration
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Tuesday, October 18th
4:00 PM
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PubMatic will be ringing the Nasdaq closing bell. The bell ringing will be televised nationally and broadcasted in Times Square.
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How Supply Path Optimization is Evolving to Meet the Changing Needs of Brands
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Wednesday, October 19th
10:10 - 10:40 AM | The Tech Lab
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We've entered a new wave of supply path optimization (SPO), with brands and buyers taking increasing ownership of their programmatic supply paths in order to increase transparency, efficiency and sustainability. Join PubMatic CRO, Americas, Kyle Dozeman and leaders from GroupM, The Trade Desk, PubMatic and MiQ as we discuss how buyers can harness SPO in order to take control of supply and boost advertiser ROI.
In this discussion, we’ll look at the impact of initiatives like SSP Consolidation, Auction De-duplication, API-Driven Trading and Supply Chain Reporting in helping shape the future of programmatic and the role of supply path management in meeting an expanded set of considerations in driving performance.
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Maximizing the Digital Advertising Supply Chain of the Future
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Wednesday, October 19th
11:30 AM - 12:00 PM | The Tech Lab
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With complexity and convergence shining a spotlight on the digital advertising supply chain, the savviest advertisers are exploring new ways to take full control over their digital media investments.
In this session, PubMatic CRO, Americas, Kyle Dozeman, will lead a discussion with Erica Chriss, Sr. Director & Head of Ecosystem, T-Mobile Advertising Solutions, on the current state of the programmatic supply chain, share best practices and look at how holistic supply chain management can be a powerful force for progress.
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Minimizing Digital Advertising's Environmental Impact
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Wednesday, October 19
1:15 - 1:25 PM | The Innovation Factory
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Digital advertising requires significant computing power, often generating a large carbon footprint. From renewable energy to carbon emission to recycling, sustainability is becoming more prevalent in conversations around advertising and technology.
As an industry, there are strategic initiatives and steps we can take to make progress and create a more sustainable digital ad ecosystem. Johanna Bauman, CMO at PubMatic, will discuss the importance of sustainability and adtech’s responsibility to mitigate environmental impact.
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Supply Path Optimization: Solving the Programmatic Supply Chain of the Future
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Thursday, October 20
9:15 - 9:45 AM | The Marketplace
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As marketers increasingly look to maximize the value of their advertising spend, the answer to an ever-changing digital advertising ecosystem and programmatic supply chain disruption is supply path optimization.
SPO allows buyers to optimize ad spend by consolidating down to fewer sell-side partners. From economic control to quality control to buying leverage, SPO has become a powerful tool to help marketers drive a more transparent, efficient, and effective supply chain of the future.
Lewis Rothkopf, Head of Integration at PubMatic (former President of Martin), joins John Dioso, Editor of Ad Age Studio 30, to discuss how SPO benefits buyers and how bringing audience targeting to the sell-side will radically change programmatic advertising for the better.
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She Runs It: Best of the Badass Bosses
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Thursday, October 20th
11:30 AM - 2:00 PM | Warner Music Group
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She Runs It will celebrate the Best of the Badass Bosses. Some of the industry’s most revered leaders will share their strategies, reveal their soft spots, and teach their skills during a conversation that will inspire all. Johanna Bauman, CMO at PubMatic, will serve as an Executive Mentor.
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PubMatic Taco Truck
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October 17 - 20
12:00 - 2:00 PM
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Advertising Week attendees are invited to stop by the PubMatic Taco cart for lunch. Tacos will be served daily 12:00pm - 2:00pm, Monday - Thursday.
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