[MUSE Consulting] '84 Penn Grad Looking for Students to Help w/ Start-up

[Lucy Xu]

Hey Consultants!

Just wanted to forward along an interesting opportunity to help a Penn alum with a start-up. Please see below for more information.

Happy Tuesday!
Lucy

---------- Forwarded message ----------
From: David Ingerman <david.i...@gmail.com>
Date: Tue, Nov 13, 2012 at 8:07 PM
Subject: '84 Penn Grad Looking for Students to Help with Start-up
To: muse...@gmail.com

Dear MUSE team

I graduated from Penn in 1984 and have enjoyed a fun and rewarding career since then, including senior marketing and product development roles at American Express, Dun & Bradstreet and AOL.  I was also part of the management team that took MapQuest public and eventually sold it for $1B.

None of this would have happened had I not had the opportunity to work on internships for American Express and Columbia Pictures while at Penn, since these experiences gave me tangible experiences to talk about in job interviews.

Now, I'm in the position to offer a similar opportunity to one entrepreneurial student at Penn.

We recently launched "PlaceCodes.com" - a start-up that lets people create a short code for any place on the planet, even places with no addresses, and then share it with recipients who can enter it in any device and get instant directions.  For example, instead of keying in "3565 Sansom Street, Philadelphia, PA," one can go to PlaceCodes.com and use the code "KingsCourt." One could also email or text the link: http://www.placecodes.com/KingsCourt  to a recipient who can click on it for instant directions.

Already, thousands of people have created codes and used them to share instant directions to restaurants, gas stations, parties and even shelters from recent storms.

Now, we're looking for smart, entrepreneurial students to act as "Campus Ambassadors" to help us gain adoption for PlaceCodes on campuses and figure out the right business model. The ambassador at each school will be responsible for:

• "Tagging" key locations  -- dorms, classroom buildings, etc. 
• Promoting the use of these simple, sharable codes
• Suggesting new enhancements
• Finding creative ways to monetize PlaceCodes (by engaging local merchants, selling premium codes, advertising...) 

What you get:

• Involvement in a cool start-up in the intersection of four hot spaces: social, local, mobile and mapping
• A great, real-world "case study" for your résumé
• Potential full-time opportunities after you graduate
• Access to the networks of the PlaceCodes founders 

Please let me know if someone at MUSE would be interested in this role and have them send a brief note to me at: David.I...@gmail.com

Thanks

David Ingerman

Co-founder, PaceCodes.com

University of Pennsylvania '84

Columbia Business School '88

David.I...@gmail.com
http://www.linkedin.com/in/davidingerman
http://twitter.com/DavidIngerman

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Jason Rudin
University of Pennsylvania
The Jerome Fisher Program in Management & Technology ('14)
The Wharton School | School of Engineering and Applied Science
jru...@wharton.upenn.edu | (631)-742-2389

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MUSE Mission: To provide an atmosphere conducive to increasing University of Pennsylvania students’ understanding and interests in marketing and to provide a forum for students to share their knowledge and creativity while working together to promote the visibility of marketing on campus.