Hi,
The definition of B_eff in mumax3 does not include M, it is referring to the effective field term used in the LLG equation. You can find the full definition in the mumax paper "the design and verification of mumax3", as well as a breakdown of how each term is handled. (Other micromagnetic programs may vary, Oommf for instance uses H_eff instead). The difference is mainly in units (B_eff in Tesla, H_eff in A/m)
In regards to your other post, mumax allows you to view/save each individual contribution to B_eff seperately as B_anis, B_therm, B_ext, etc. For the magnetization, there is m (for the normalized magnetization) or m_full.
Best,
Josh L.