Hi,
B1 and B2 are material parameters, the values of which you can usually find in the literature for most materials. Often, experimentally the magnetostrictive constant λ is reported instead. For cubic crystals, the relationship is λ_100=-2/3*((B_1)/(c_11-c_12)) and λ_111=-1/3*((B_2)/(c_44)). where λ_100 or λ_111 is the magnetostriction along the 100 axis and 111 axis, and c_11,c_12,and c_14 are the elastic material parameters from the strain tensor (also easy to find in the literature).
For isotropic films, B_1=B_2. (For polycrystalline, one needs to take care. Sometimes it is assumed λ_100=λ_111=λ for polycrystalline , but this isn't quite right. It is generally a weighted average, since it's not truly isotropic. The book by Etienne du Trémolet de Lacheisserie has a good discussion of this).
For exx,eyy, etc, that corresponds to the amount of strain you want to study. So if your film is 0.1% strained in the +x-direction, that corresponds to exx=1e-3. So that will be determined by what you want to study
Best,
Josh L.