X-culture Winners

[Kathrine Selvage]

Finalyear students enrolled on marketing courses studying the module Marketing Strategy and Analysis are invited to take part in the competition, which acts as an optional assessment. Students work in teams of up to eight to solve a real-world business problem as part of an international business challenge.

Teams are formed of students from different countries who meet virtually to discuss and create a report offering solutions. This year, nine organisations put forward business briefs for the students to work on, with one team found to have the best presentation per company.

Luis and his team took on a brief from ClinCaseQuest, a Ukrainian-based organisation that provides virtual training scenarios for medical students who can gain experience in a safe, online environment.

Luis said: We were looking at ways to expand the business into new markets. Our team was made up of myself, two students from the US, one from Estonia and one from India, so we looked at how we could expand in those areas.

We settled on India, specifically Chennai, where there are many doctors, medical colleges and an expanding private healthcare sector. We studied their business model and proposed a new social media strategy, a subscription-based pricing strategy and provided a competitor analysis.

Luis will also be flying out to Thailand to take part in the X-Culture Symposium, which this year takes place in Chiang Rai. The week-long event allows previous X-Culture winners to undertake a live project, network with other winners and attend professional development programmes.

She said: For the past 5 years, I have led the X-Culture project at DMU, and I am incredibly proud of how hard the students work on this project. The students work across various time zones in addition to their usual lectures and seminars; our students embrace the opportunity to often serve as project leaders, acquiring invaluable skills and cultural insights from their international teammates.

Zaid Khan was part of a global virtual team from RIT Dubai that included students from Brazil, Italy and the U.S. The group performed a case study of a Latvian company and was mentored by RIT Dubai Chair of Business, Professor Rizwan Tahir.

Entries were evaluated by business experts and international business professors from around the world who assessed the submissions based on multiple criteria: creativity, clarity, viability of ideas, style, and evaluation of each report section.

X-Culture was launched in 2010 by Professor Vas Taras, Bryan School of Business and Economics at the University of North Carolina at Greensboro, who decided to partner with a professor in another country teaching a similar course and whose students could collaborate in virtual teams. For more information, go to -culture.org/winners/2016-1-winners/

When David, a third-year exercise science major, heard about the study abroad program offered through RIT Global, he was determined to go and to take his sister with him. In June, the Brassies left for the six-week program at Perrotis College, where they would study the Mediterranean diet and Greek culture.

After attending Digital Hollywood: The AI Summer Summit, Associate Professor Frank Deese shares his key takeaways from discussions about how artificial intelligence impacts screenwriters in Hollywood.

A total of 4,239 MBA students, undergraduate business students, and non-student contestants from 110 universities in 40 countries on all 6 continents took enrolled in the 2016-1 round of the X-Culture competition. Of those, 3,738 passed the Readiness Test and successfully completed the project, the vast majority competing in global virtual teams, about a hundred people competing in collocated teams, and a few dozen people competing individually.

The reports were sent out for evaluation to a large group of International Business experts, mainly International Business professors from around the world (135 people from 40 countries). Each report was independently evaluated by 4 to 7 experts along multiple dimensions, such as report creativity, clarity, viability of the ideas, style, as well as evaluation of each report section. The experts also provided qualitative feedback.

Based on the expert evaluations, 10 best reports (complete list below) with nearly perfect scores were selected and sent for additional evaluation to the X-Culture International Award Committee comprised of 10 International Business experts representing 8 different countries. They re-read each of the 10 finalist reports one more time and provided their recommendations as to the winners.

The feedback from the client companies was limited in the sense that each of the three super finalists reports were written for different clients, so a direct comparison was impossible. However, based on the client feedback with respect to the strengths and weakness of the reports allowed us to compare them on how valuable they were perceived by their respective clients.

Below is a summary of the consolidated feedback and a comparative analysis of the key points provided by the representatives of all appraiser groups on the reports by Teams 57 and 316.

Based on this comparison, both 57 and 316 are clearly extremely strong reports worthy of a praise. However, while 57 received very positive reviews overall, 316 was ranked higher on a number of dimensions, thereby earning the X-Culture 2016-1 the Competition Winner.

Members of all 10 Finalist Teams will received Best Team certificates, while Team 316 will also receive the Competition Winner certificates and a $1000 cash prize. All members of the finalist teams will also be invited to the X-Culture 2016 Symposium that is held of a Royal Caribbean cruise ship this year.

Madrid, 28 February 2024.

Banco Santander has presented its awards Santander X Global Award and Santander X Global Award Transforming the Digital Economy during the 4YFN 2024 in Barcelona, the benchmark event for the international entrepreneurial ecosystem for the last ten years.

During the event, the Santander X Global Award Transforming the Digital Economy winners were also announced. This international challenge developed in collaboration with Oxentia Foundation, to which more than 260 companies have applied to submit innovative solutions in the digitisation of industry, the improvement of user experience or the stability and growth of companies with the optimisation of processes. The six winning companies were:

Banco Santander has launched Santander Startups, a complete range of services and products aimed at startups and innovative companies with potential for scalability and growth. In addition to a 100 million euros fund to finance technology-based startups in early stages and specific financial solutions adapted to each stage in the growth cycle of these companies, the bank offers a range of measures to support them and facilitate their development. The aim is to boost the innovation and entrepreneurship ecosystem in Spain.

And through the Santander Fintech Station, a specialised team connects startups and scaleups from multiple sectors and industries with the financial institution to identify collaboration opportunities that enable it to be at the forefront of innovation and provide technological and innovative solutions for the bank's different areas.

Banco Santander is firmly committed to progress and inclusive sustainable growth. It boasts a long-standing and groundbreaking 27 years commitment to education, employability, and entrepreneurship, which sets it apart from the world's other financial institutions. The bank has allocated more than 2.3 billion euros and supported more than 1.5 million people and companies through agreements with more than 1,300 universities. It has also been recognised as one of the companies that is doing the most to change the world for the better, according to Fortune magazine's 2023 'Change the World' list (www.santander.com/universidades).

Oxentia Foundation was created to support Oxentia's main goal: to tackle global inequalities through innovation and entrepreneurial activities. Oxentia organises international entrepreneurial innovation competitions and awards, and has also provided advice to entrepreneurs in order help bring to market science and technology projects that contribute to the UN Sustainable Development Goals. Oxentia grew out of Oxford University's technology transfer company, and aims to provide specialised innovation management services to public and private sector customers throughout the world. Its approach is based on the company's solid legacy, built on over 30 years of experience supporting academic innovation and entrepreneurial spirit in more than 70 countries.

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The X-Culture symposium is limited to a maximum of 50 students, and we anticipate a competitive selection process. A selection committee will choose 50 participants from the list of interested applicants. Preference will be given to applicants who demonstrated excellence in past X-Culture participation, but also with some consideration to maximize geographic and cultural diversity.

To provide the Symposium attendees with opportunities to learn new skills, meet new people, and strengthen their resumes, the event program will include an International Business Competition similar to the general X-Culture project. The difference is that this time the team members will also work face-to-face and present their work directly to the client company.

Each student will be placed on an international team of about 5-7 students per team. Your team will be able to collaborate virtually for 4 weeks prior to the conference and then have some additional time in Panama City to finish up your report working face-to-face. On the last day of the conference, all teams will present their findings and recommendations to Executives from our corporate partner and X-Culture professors. Awards will be presented to the winners!

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