Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Rifaat Aziz bin Tulan
--
Oh God give us all the
ability to face and follow the truth.
wa'Salam
Mohsin
Did it occur to you
Assalam u'Alekum :)
Does it ever occur to you that I am a human being, and they gave me
biological weapons since I was a child, what evil are you talking about,
does it occur to you that I never hated these people at till last year,
does it occur to you all those people they raped were human beings had
feelings, does it occur to you that millions of Muslims dying because of
their biological weapons are human too, does it occur to you that my I
have been sentenced to living death when I did not do a thing, does it
occur to you that when they were giving me bilogical weapons they could
easily have seen I am not against them, does it occur to you that
Muslims in Muslim countries are killed simply for not sleeping around,
does it occur to you that they have taken control of society and if it
wasn't God's will I wouldn't be alive, does it occur to you that justice
is my righ too, they raped my body and got away with it, and you don't
hear a word from anyone about it, does it occur to you how it feels like
to feel pain in every blood vessel every instance of your life, does it
occur to you these biological weapons kept coming