118 Sales & Marketing MicroBooks to Drive your Growth and Revenue

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Francis Mwangi Chege

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Apr 21, 2022, 7:46:14 PM4/21/22
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118 Sales & Marketing MicroBooks to Drive your Growth and Revenue

sell more, faster, easier, in tough markets

 
   
 
 
 

“How you sell has become more important than what you sell.” This quote from “The Challenger Sale” by Matthew Dixon and Brent Adamson sums up the importance of sales skills. You may think that the ability to sell is something people are born with. That’s not true. Sales skills aren’t inborn; they’re something you can learn and practice.

And the truth is, everyone sells. Even if your job doesn’t require you to sell products to customers, you’ll probably need to pitch an idea to your boss (or an investor), sell the benefits of a new business tool to your employees, or even persuade your spouse to move to another city.

To help you develop several essential sales and marketing skills, we’ve compiled some of the best sales & marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand. Learn from some of the best marketers and best business leaders to think differently, understand the purpose of your business, decide how to sell to your customers and crush your marketing strategy in 2022 with this list.

Whether you want to ask better questions, prospect more effectively, lead your sales team, or become an all-around better salesperson, there's a pick here for you. Try these microbooks. You can check out the key ideas from each of these titles in just about 15 minutes. 

  • Total no micro-books: 118
  • Format: Audiobooks
  • Average length per book - 15 min
  • Price: 5,500 KES
  • Package: 16GB Flash drive
  • To order: 0721 663 208 
 
 
  1. The Revenue Growth Habit; The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day by Alex Goldfayn
  2. The Ultimate Sales Machine by Chet Holmes
  3. Everybody Writes; Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
  4. Jab, Jab, Jab, Right Hook; How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk, John Hopkinson
  5. Fanatical Prospecting The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount) by Jeb Blount
  6. Hello My Name Is Awesome; How to Create Brand Names That Stick by Alexandra Watkins, Claire Buchignani
  7. Sales Management. Simplified; The Straight Truth About Getting Exceptional Results from Your Sales Team by Mike Weinberg
  8. Top of Mind; Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall
  9. The Greatest Salesman in the World by Og Mandino
  10. The Membership Economy; Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
  11. 80/20 Internet Lead Generation; How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination by Scott A. Dennison
  12. Age of Propaganda; The Everyday Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson
  13. Agile Selling; Get Up to Speed Quickly in Today's Ever-Changing Sales World by Jill Konrath
  14. Alchemy; The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
  15. All Marketers are Liars; The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin
  16. Amazon; How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce by Natalie Berg, Miya Knights
  17. Be Our Guest; Perfecting the Art of Customer Service by The Disney Institute, Theodore Kinn
  18. Breaking the Page; Transforming Books and the Reading Experience by Peter Meyers
  19. Building a StoryBrand; Clarify Your Message So Customers Will Listen by Donald Miller
  20. Buyer Personas; How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
  21. Buyology; Truth and Lies About Why We Buy by Martin Lindstrom
  22. Ca$hvertising; How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman, Johnny Heller
  23. Campaigns That Shook the World; The Evolution of Public Relations by Danny Rogers
  24. Coaching Salespeople into Sales Champions; A Tactical Playbook for Managers and Executives by Keith Rosen, Dennis Holland
  25. Connect; The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales by Josh Turner
  26. Contagious; Why Things Catch On by Jonah Berger, Keith Nobbs
  27. Content Marketing Revolution; Seize Control of Your Market in Five Key Steps by Dane Brookes
  28. Content Rules; How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C. C. Chapman and Ann Handley
  29. Curate This; The Hands-On, How-To Guide To Content Curation by Mr. Steven Rosenbaum
  30. Customer Winback; How to Recapture Lost Customers--And Keep Them Loyal by Jill Griffin
  31. Disruptive Branding; How to Win in Times of Change by Jacob Benbunan, Gabor Schreier
  32. Eating the Big Fish; How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition by Adam Morgan, A. T. Chandler
  33. Enchantment; The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, Dan John Miller
  34. Epic Content Marketing; How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
  35. Evergreen; Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming
  36. F#ck Content Marketing; Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch
  37. Facebook Marketing; A Step by Step Guide to Guaranteed Results (Facebook, Facebook Advertising, Facebook Ads) by Greg Brooks
  38. Fail Fast, Fail Often; How Losing Can Help You Win by Ryan Babineaux and John Krumboltz
  39. Free Prize Inside!; The Next Big Marketing Idea by Seth Godin
  40. Frenemies; The Epic Disruption of the Advertising Industry (and Everything Else) by Ken Auletta
  41. FUSION; How Integrating Brand and Culture Powers the World's Greatest Companies by Denise Lee Yohn
  42. Getting Everything You Can Out of All You've Got; 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham
  43. Global Content Marketing; How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner
  44. Got Your Attention; How to Create Intrigue and Connect with Anyone by Sam Horn
  45. Growth Hacker Marketing; A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
  46. Here Comes Everybody; The Power of Organizing Without Organizations by Clay Shirky
  47. How Brands Grow; What Marketers Don't Know by Byron Sharp
  48. How I Raised Myself from Failure to Success in Selling by Frank Bettger, Arthur Morey
  49. Hug Your Customers; The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell
  50. Hug Your Haters; How to Embrace Complaints and Keep Your Customers by Jay Baer
  51. It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
  52. Just Listen; Discover the Secret to Getting Through to Absolutely Anyone by Arthur Morey, Mark Goulston M
  53. Lawyers, Liars, and the Art of Storytelling; Using Stories to Advocate, Influence, and Persuade by Jonathan Shapiro
  54. LEGENDARY SERVICE; The Key is to Care by Ken Blanchard , Vicki Halsey
  55. Made to Stick; Why Some Ideas Survive and Others Die by Charles Kahlenberg
  56. Managing Online Reputation; How to Protect Your Company on Social Media (Palgrave Pocket Consultants) by Charlie Pownall
  57. Marketing Above the Noise; Achieve Strategic Advantage with Marketing That Matters by Linda J. Popky, Karen Saltus
  58. Meaningful; The Story of Ideas That Fly by Bernadette Jiwa
  59. Neuromarketing; Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise, Christophe Morin, et al.
  60. Never Lose a Customer Again; Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
  61. Non Obvious Megatrends; How to See What Others Miss and Predict the Future by Rohit Bhargava
  62. Paid Attention; Innovative Advertising for a Digital World by Faris Yakob
  63. Perennial Seller; The Art of Making and Marketing Work That Lasts by Ryan Holiday
  64. Personality Not Included; Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava
  65. Persuasive Copywriting; Cut Through the Noise and Communicate With Impact by Andy Maslen
  66. Pitch Perfect; How to Say it Right the First Time, Easy Time by Bill McGowan
  67. Platform Scale; How an emerging business model helps startups build large empires with minimum investment by Sangeet Paul Choudary
  68. Predictable Revenue; Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler
  69. Predictive Analytics; The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated by Eric Siegel, Steven Menasche
  70. Priceless; The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone
  71. Pricing for Profit; How to Develop a Powerful Pricing Strategy for Your Business by Peter Hill
  72. Raise Your Voice; A Cause Manifesto by Brian Sooy
  73. Rethinking Prestige Branding; Secrets of the Ueber-Brands by Wolfgang Schaefer and JP Kuehlwein
  74. Selling the Invisible; A Field Guide to Modern Marketing by Harry Beckwith
  75. Selling with Noble Purpose; How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod
  76. Small Data by Martin Lindstrom
  77. Smart Calling; Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak
  78. SPIN Selling by Neil Rackham
  79. Spin Sucks; Communication and Reputation Management in the Digital Age by Gini Dietrich
  80. Talk Triggers; The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin
  81. The 22 Immutable Laws of Branding by Al Ries, David Drummond
  82. The 22 Immutable Laws of Marketing by Al Ries, David Drummond
  83. The Art of Influencing Anyone by Niall Cassidy
  84. The Attention Merchants; The Epic Scramble to Get Inside Our Heads by Tim Wu
  85. The Automatic Customer; Creating a Subscription Business in Any Industry by John Warrillow, Don Hagen
  86. The Brand Gap; How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
  87. The Challenger Sale; Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson
  88. The Customer Service Revolution; Overthrow Conventional Business, Inspire Employees, and Change the World by John R. Dijulius III
  89. The Fortune Cookie Principle; The 20 Keys to a Great Brand Story and Why Your Business Needs One by Bernadette Jiwa
  90. The Global Code; How a New Culture of Universal Values Is Reshaping Business and Marketing by Clotaire Rapaille
  91. The Impact Equation; Are You Making Things Happen or Just Making Noise by Chris Brogan
  92. The New Front Page; new media and the rise of the audience (Media Chronicles) by Tim Dunlop
  93. The New Rules of Marketing and PR; How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
  94. The New Strategic Selling; The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century by Stephen E. Heiman
  95. The ONE Thing; The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller, Jay Papasan
  96. The One Week Marketing Plan; The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield, Michael Anthony
  97. The Power of Visual Storytelling; How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
  98. The Psychology of Selling; Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
  99. The Sales Bible; The Ultimate Sales Resource by Jeffrey Gitomer
  100. The Science of Why; Decoding Human Motivation and Transforming Marketing Strategy by D. Forbes
  101. The Sell; The Secrets of Selling Anything to Anyone by Fredrik Eklund
  102. The Sonic Boom; How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerman
  103. The Story Factor; Inspiration, Influence, and Persuasion Through the Art of Storytelling by Annette Simmon
  104. The Storytelling Edge; How to Transform Your Business, Stop Screaming into the Void, and Make People Love You by Joe Lazauskas, Shane Snow
  105. This Is Marketing; You Can’t Be Seen Until You Learn to See by Seth Godin
  106. To Sell Is Human; The Surprising Truth about Persuading, Convincing and Influencing Others by Daniel H. Pink
  107. Tribes; We Need You to Lead Us by Seth Godin
  108. Trust Me, I'm Lying; Confessions of a Media Manipulator by Ryan Holiday
  109. Truth, Lies, and Advertising; The Art of Account Planning by Jon Steel
  110. Unconscious Branding; How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
  111. Unleashing the Ideavirus by Seth Godin
  112. UnMarketing; Stop Marketing. Start Engaging. by Scott Stratten
  113. We're All Marketers; 20 Go-To Principles to Help You Market Like a Marketer by Nico De Bruyn
  114. Words That Work; It's Not What You Say, It's What People Hear by Dr. Frank Luntz
  115. You Can Negotiate Anything; How to Get What You Want by Herb Cohen, Brian Arens
  116. You Should Test That; Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward
  117. YouthNation by Matt Britton
  118. Zombie Loyalists; Using Great Service to Create Rabid Fans by Peter Shankman

The package comes in 16 GB flash drive at Ksh. 5,500. As usual delivery is free. For order WhatsApp +254 721 663 208 

 
 

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