AdWords Tune-up: Let people call you from your 'MS River Marathon' campaign ads with a click

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Google AdWords

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Sep 25, 2012, 11:32:36 AM9/25/12
to mississippir...@gmail.com
Add a clickable phone number to your ad. Add Call Extensions »
Google AdWords
Your Customer ID: 954-043-8726
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Make it easy for people to call you.

Add a phone number to your 'MS River Marathon' campaign ads for potential customers to contact you when they're on the go.

Add Call Extensions

Adding Call Extensions

When you add a clickable phone number to your ads
for msrivermarathon.com, customers can call you with just one click. Adding Call Extensions is free, and customer calls cost the same as a click.

What Call Extensions can do for you:

• Put your customers in touch with your business instantly
• Increase the visibility of your ad
• Provide immediate phone contact for the cost of a click

MS River Marathon
msrivermarathon.com
Full/Half Marathon Crosses MS River
Support Teach For America Today!
123-456-7890
— Your Phone Number
'MS River Marathon' campaign
August 2012
AVG. Clickthrough rate
0.21%
Percentage of people who saw your ad and visited your website.
Advertisers like you see a 6-8% average increase in clickthrough rates when they add Call Extensions.*
How to add Call Extensions
 
screen_shot 1. Create a Call Extension
• Within the Ad extensions tab, click the
  View: drop-down menu and choose
  Call Extensions.
• Click + New extension.
 
screen_shot1 2. Add your phone number
• Add your phone number in the field provided.
• Click the radio buttons to select phone number
  and mobile-specific options.
• Click Save.
Add Call Extensions

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The Google AdWords Team

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*Source: Google internal data.

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