Fwd: Help for Dissertation: Questionnaire on Deodorants & Its Advertisements

[kaushik samant]

Hi Ppl,

 

Request you to pull out 5 min and fill the form.

 

Warm Regards,

Kaushik Samant

 

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Hi Friends,

Please spare some 10 minutes for this questionnaire. Iam sending this to only selected people. So please dont be in a hurry to fill in the questionnaire. Request you to allocate some time to fill in the questionnaire for my dissertation work. If you are in a hurry or if you are busy, please do not fill. Fill it in Leisure. It would be of great help. Request you to forward the questionnaire to your friends also. Please note questionnaire is to be filled by only male respondents as it is related to male category deodorants. Request you to use the following link for filling the questionnaire.

Questionnaire link: If you have trouble viewing or submitting this form, you can fill it out online: 

http://spreadsheets.google.com/viewform?formkey=dGxWNkZ3cEdTaU9IYUFLbnpRLUZaN3c6MA

You can have a look at some of the ads for fun on deodorants before filling up the questionnaire (if willing only).

Axe Chocolate http://www.youtube.com/watch?v=4ZK7HS9J46Y&feature=related

 Wild Stone http://www.youtube.com/watch?v=466H1a_WenA

http://www.youtube.com/watch?v=OMYU4qsPQnQ

 Denver Deo http://www.youtube.com/watch?v=jNyxfejaqmY

 Rexona http://www.youtube.com/watch?v=lkM2Lyf27m0&feature=related

Fuel http://www.youtube.com/watch?v=_l2zKMiDMoc

Regards

Sreekanth Reddy. A

If you have trouble viewing or submitting this form, you can fill it out online:
http://spreadsheets.google.com/viewform?formkey=dGxWNkZ3cEdTaU9IYUFLbnpRLUZaN3c6MA

Questionnaire on Deodorants & Its Advertisements

Sir/Madam,
This research project is part of our curriculum. This is a general study on ‘Impact of Advertisements on the decision making of the purchase of Deodorants for men in urban Areas by Socio Economic classes A1 and A2’. All information provided by you shall be kept confidential and used for academic purposes only. Your kind cooperation will be highly appreciated.

1. What is/are the current brand of deodorant/s you are using? *

2. Which variety are you using? *

3. What makes you purchase the brand (Functional)? * Choose the single most appropriate alternative, that suits you.

• a. Discount/Offers
• b. High Intensity of fragrance
• c. Bad body odour
• d. Brand, Cool effect and feel fresh.
• Other:

4. What motivates you to purchase the brand (Emotional)? * Choose the single most appropriate alternative, that suits you.

• a. Feel of confident man
• b. Brand itself
• c. Being respected by others
• d. Showing belongingness
• e. Getting a girlfriend
• f. Getting a date with girlfriend
• g. Making friends
• h. Ones social status
• i. Who you hang out with
• j. Getting ahead in the workplace
• k. How many friends you have
• Other:

5. Do you find the advertisement of the brand, you are using, attractive/interesting? *

• Yes
• No

6. What is interesting/not interesting about the advertisement? *

7. Please rate the advertisement on scale of 1 to 7 on the following factors? (1-Strongly disagree and 7-Strongly Agree)

a) The ad explains the purpose of deodorant. *

	1	2	3	4	5	6	7

b) The ad is sensible. *

	1	2	3	4	5	6	7

c) This ad makes me feel confident male. *

	1	2	3	4	5	6	7

d) Sexual overtone makes the ad interesting. *

	1	2	3	4	5	6	7

e) Beautiful girl/girls in the ad make the ad interesting. *

	1	2	3	4	5	6	7

f) This ad influences in purchasing the brand. *

	1	2	3	4	5	6	7

8. How this advertisement does influences purchasing decision making process when compared with other deodorant advertisements? *

	1	2	3	4	5	6	7
Unlikely								Likely

9. Did you watch Wild Stone (Bengali girl) Commercial? *

• Yes
• No

10. Please rate the Wild stone Deodorant advertisement (Bengali girl) on scale of 1 to 7 on the following factors? (1-Strongly disagree and 7-Strongly Agree)

Wild Stone ad: (Read the following para only if you couldn’t recollect the ad). The ad with a girl in Bengali saree and shirtless guy. The backdrop is of a Durga Puja at a Bengali household and this Bong lass - Snigdha does look like one in a sada-lal-par-saree (white red-bordered-saree) - experiences an olfactory fantasy where she contemplates a sexual encounter with a stranger, she accidentally bumped into, just because he smells irresistibly good

a) The ad explains the purpose of deodorant. *

	1	2	3	4	5	6	7

b) The ad is sensible. *

	1	2	3	4	5	6	7

c) This ad makes me feel confident male. *

	1	2	3	4	5	6	7

d) Sexual overtone makes the ad interesting. *

	1	2	3	4	5	6	7

e) Beautiful girl/girls in the ad make the ad interesting *

	1	2	3	4	5	6	7

f) This ad influences in purchasing the brand. *

	1	2	3	4	5	6	7

11. Please rate the deodorant TVC’s in general on the following in comparison with other product TVC’s? (1-Strongly disagree and 7-Strongly Agree)

a) Deodorant ads explains functional benefits in detail. *

	1	2	3	4	5	6	7

b) Deodorant ads are more attractive/interesting. *

	1	2	3	4	5	6	7

c) Deodorant ads showcase high sexual overtone. *

	1	2	3	4	5	6	7

d) Deodorant ads are highly influential in purchasing process. *

	1	2	3	4	5	6	7

e) Deodorant ads created more awareness about their brands.. *

	1	2	3	4	5	6	7

f) Deodorant ads created high brand recall. *

	1	2	3	4	5	6	7

12. What is medium of exposure of the ad? * (Ex: TV/Print/Radio…)

13. Please mention your favorite deodorant advertisement * (Please elaborate the ad)

14.a. When did you change your brand last time? *

14.b.Last used deodorant Brand Name *

15. What do you think deodorant advertisements to influence the decision making process? *

• a. Should have sexual overtone as in case of Wild Stone/Fuel
• b. Should have girls running wildly/going wild to boy as in case of Axe.
• c. Should have Male model like Hrithik as in Cinthol deo ad
• d. Should focus on functional benefits such as bad smell- Rexona deo ad
• Other:

Name: *

Age: *

Occupation: *

Qualification: *

We sincerely thank you for giving up a part of your valuable time and parting with very useful information which will help us a great deal in our research project. We would like to share our findings of this research with you in the near future *. In case you are interested, please give your name, e-mail id &contact number(s).

Sincerely yours, Sreekanth Reddy. A.

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Sreekanth Reddy A

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Sreekanth Reddy A