State of MDN: Through April 15

[Ali Spivak]

April 1-15

As a result of the 15 Year Anniversary campaign, request to contribute to Writing/Documentation have doubled (from an average of around 140 per month to over 300 for April, so far).

Unique visitors were 1,149,705; an increase of 7.7% from the previous 2 weeks
There were 3,135,275 pageviews; an increase of 6.3% from the previous 2 weeks

Most of the traffic increase came from increased viewing of the Javascript pages (our most heavily trafficked, Site Compatibility for Firefox 23, received 21,688 pageviews, the most viewed new page.

Traffic to the Apps & Firefox OS content is a mixed bag – it has increased a bit after a huge drop in traffic in February/March, but continues to decline as a percentage of site views. In February the Apps pages accounted for 1.14% of the total pageviews, but so far in April it has only been 0.62%. We need to better promote these areas as well as look at content & structure improvements, as I don’t think interest in waning in these topics. For example, pageviews for Apps content were 81,268 in January, 64,163 in February, & 42,540 in March

Pageview details:
/en-US/docs/Apps = 19,404 (0.62%), up 5.57% compared to 18,381 for March 15-31.
/en-US/docs/Mozilla/Firefox_OS = 49,714 (1.59% of total), up 7.55% compared 46,223 for March 15-31.

Top day for unique visitors was April 9, with 130,014.

March Metrics

For March, MDN had 2,066,517 unique visitors and 6,134,265 pageviews

In March the average visit duration went up 4% (from 2.07 to 2.11) and unique visitors increased 5.8% or 120,949 (from 1,945,568 in February to 2,066,517 in March). Pageviews increased by 8.4% over February.

Pageview Details:
/en-US/docs/Apps = 42,540 (0.69%)
/en-US/docs/Mozilla/Firefox_OS = 121,639 (1.98%)


Q1 Metrics
SEO

Overall: 131 keywords tracked. In the top-3: 71 , in the top-10 (that is first page): 111
HTML5 Elements: in March we climbed to rank #1! It is the first time we reached #1 on such a keyword, having pushed W3Schools at a lower position. This is our big SEO success of Q1 .
Full Report is here: https://intranet.mozilla.org/Engagement/Developer_Engagement/MDN_SEO/20130403

For the 1st Quarter of 2013 (January 1-March 31) MDN had 5,367,974 unique visitors and 17,501,779 pageviews

Pageview details:
/en-US/docs/Apps = 187,971 (1.07%)
/en-US/docs/Mozilla/Firefox_OS = 350,698 (2%)

Highest Daily Unique Visitors
February 19th, 123,936, average visit duration = 1:51
February 26 117,899, average visit duration = 2:10
February 26: 115,438, average visit duration = 2:12

Google continues to be the main source of traffic at 46.9%.

[Janet Swisher]

I think you buried the lede:

*HTML5 Elements: *in March we climbed to rank #1! It is the first time
we reached #1 on such a keyword, having *pushed W3Schools at a lower
position*. *This is our big SEO success of Q1*.


On 4/18/13 5:01 PM, Ali Spivak wrote:
>
> *April 1-15*

>
> As a result of the 15 Year Anniversary campaign, request to contribute
> to Writing/Documentation have doubled (from an average of around 140
> per month to over 300 for April, so far).
>
> Unique visitors were 1,149,705; an increase of 7.7% from the previous
> 2 weeks
>
> There were 3,135,275 pageviews; an increase of 6.3% from the previous
> 2 weeks
>
> Most of the traffic increase came from increased viewing of the

> Javascript pages (our most heavily trafficked,Site Compatibility for

> Firefox 23, received 21,688 pageviews, the most viewed new page.
>
> Traffic to the Apps & Firefox OS content is a mixed bag – it has
> increased a bit after a huge drop in traffic in February/March, but
> continues to decline as a percentage of site views. In February the
> Apps pages accounted for 1.14% of the total pageviews, but so far in
> April it has only been 0.62%. We need to better promote these areas as
> well as look at content & structure improvements, as I don’t think

> interest in waning in these topics.For example, pageviews for Apps

> content were 81,268 in January, 64,163 in February, & 42,540 in March
>
> Pageview details:
>
> /en-US/docs/Apps = 19,404 (0.62%), up 5.57% compared to 18,381 for
> March 15-31.
>
> /en-US/docs/Mozilla/Firefox_OS = 49,714 (1.59% of total), up 7.55%
> compared 46,223 for March 15-31.
>
>
> Top day for unique visitors was April 9, with 130,014.
>

> **
>
> *March Metrics*

>
> For March, MDN had 2,066,517 unique visitors and 6,134,265 pageviews
>

> **

>
> In March the average visit duration went up 4% (from 2.07 to 2.11) and
> unique visitors increased 5.8% or 120,949 (from 1,945,568 in February
> to 2,066,517 in March). Pageviews increased by 8.4% over February.
>
> Pageview Details:
>
> /en-US/docs/Apps = 42,540 (0.69%)
>
> /en-US/docs/Mozilla/Firefox_OS = 121,639 (1.98%)
>

> *Q1 Metrics *
>
> **
>
> SEO
>
> Overall: *131* keywords tracked. In the top-3: *71*, in the top-10
> (that is first page): *111*
> *HTML5 Elements: *in March we climbed to rank #1! It is the first time

> we reached #1 on such a keyword, having pushed W3Schools at a lower

> position. *This is our big SEO success of Q1*.

> Full Report is here:
> https://intranet.mozilla.org/Engagement/Developer_Engagement/MDN_SEO/20130403
>
> For the 1st Quarter of 2013 (January 1-March 31) MDN had 5,367,974
> unique visitors and 17,501,779 pageviews
>
> Pageview details:
>
> /en-US/docs/Apps = 187,971 (1.07%)
>
> /en-US/docs/Mozilla/Firefox_OS = 350,698 (2%)
>
> Highest Daily Unique Visitors
>
> February 19th, 123,936, average visit duration = 1:51
>
> February 26 117,899, average visit duration = 2:10
>
> February 26: 115,438, average visit duration = 2:12
>
> Google continues to be the main source of traffic at 46.9%.
>
>

--
Janet Swisher <mailto:jREMOVE...@mozilla.com>
Mozilla Developer Network <https://developer.mozilla.org>
Technical Writer/Community Steward

[Eric Shepherd]

On 2013-04-18 22:28:41 +0000, Janet Swisher said:

> *HTML5 Elements: *in March we climbed to rank #1! It is the first time
> we reached #1 on such a keyword, having *pushed W3Schools at a lower
> position*. *This is our big SEO success of Q1*.

Indeed worth shouting about! Woot woot!

--
Eric Shepherd
Developer Documentation Lead
Mozilla
Blog: http://www.bitstampede.com/
Twitter: @sheppy

[Ali Spivak]

Hi all,

I am going to be c hanging these reports to be on a monthly as opposed to bi-weekly basis to allow for more relevant data comparison and analysis. You can also refer to the MDN Roadmap for quarterly deliverables and initiatives. If you want to geek out on what our talented dev team is doing, you can see what development is in process on our kanban board or within github , as well as a feed of what's been released on MDN lately.

April Highlights:


* Doc Sprint in Vancouver - 12 paid staff and volunteers worked on Web API documentation , a list of specifications and their statuses , and requirements for the site redesign and various features. Very productive 3 days!
* Improvements to Mozilla Hacks
* Updates to Syntax editor
* Fixed several security bugs
* Lots of docs written! Apps, Web API & Firefox OS documentation that was identified as high priority are nearly complete. Next step is to review docs list for completeness and identify any gaps.
* Work on the redesign - defining new page layouts, content structure, content for the May 13 update to the nav & homepage

Currently working on:


* Site Redesign -


* New content in global navigation and homepage launching on May 13.
* Page types mockups
* Information architecture prototyping
* UX user studies, card sorting
*
Elastic Search implementation (replacing internal Google search)
* Requirements for localization dashboard and user banning
* A/B testing capability
* Paid apps & reference apps documentation
* Community-organized, public Doc Sprints in Paris & San Francisco on June 1.

SEO
We added several Firefox OS & Apps keywords to our monitoring list, here are the results:

Firefox OS app developer:
MDN is #1 , #3, #22, #24, #25, #27, #28, #32, #34, #40, #41
hmo is #2 (and more on the second page and later)
devhub is #5 and #6
Adobe is #4 (article about FxOS apps)

Firefox OS apps :
MDN is #1 , #5, #24, #27, #28, #35, #42, #48, #49
hmo is #2 (and more on the second page and later)
devhub is #30, #37, #44 (Marketplace home page)

Also note that there are results belonging to other Mozilla web sites that are not listed here.

Firefox OS developer:
MDN is #1 , #2, #33, #38, #39, #44, #45, #46
hmo is #3, #40, #41, #47
devhub is #5 and #6

Firefox OS development:
MDN is #1 , #2, #5, #45
hmo is #3, #4, #49, #50
devhub is #9 (behind Adobe or Techcrunch)

HTML5 Apps:
MDN is #10
hmo is not listed
devhub is #48

This is/will be one of the more difficult searchkeys for us to gain traction in - since it is not using branded Mozilla terms and there is al ot of competition for attention. Will need to work on page SEO and promotion.

Open Web Apps :
MDN is #2, #18, #27, #37, #45 (Marketplace home page is #1)
hmo is #4
devhub is #6 and #7

The three words are mainly used in Mozilla contexts, so it almost a branded searchkey.

Web Apps: (There are two meanings here: Apps on the Web, Apps from the Web)
MDN is #10
hmo is not listed
devhub is not listed

This is/will be one of the more difficult searchkeys for us to gain traction in - since it is not using branded Mozilla terms and there is al ot of competition for attention. Will need to work on page SEO and promotion.

METRICS

2,115,515 unique visitors in April, up 5.87% from March


Pageviews increased 5.99%, from 5,909,123 in April to 6,263,307 in March.




Apps continue to be a trouble area on MDN - views are down and the bou nce rate is up a b it, but higher than the site on average. We're mplementing some additional tagging and report s so we can dive deeper into what is going on, as well as setting up a content review with the apps team .

Apps
Pageviews: -8.39%
Unique Pageviews: -7.27%

Bouncerate +0.30% (72.70% vs 72.49%)


Firefox OS
Pageviews: + 5.54% ( 142,808 vs 135,314)
Unique Pageviews: +6.31% ( 119,589 vs 112,490)
Bounce rate: -3.98% (49.82% vs 51.89%)

Let me know if you have any questions!


ali spivak
MDN Product Manager, Mozilla
408-859-8260
asp...@mozilla.com