Optimized landing pages for locales who do not have them
Seth Bindernagel
In an attempt to drive more downloads of the Mozilla community's localized builds of Firefox, the l10n-drivers team has paired up with Laura Mesa from Mozilla's marketing team to implement the campaign she describes below.
She asks that you provide some information at the bottom of this email. Can you read this message and respond to Laura? She is copied here. Feel free to copy me on the mail.
Thanks so much. If there is anything else we can help with, please ping me. I am happy to hear from you.
All the best,
Seth
===================
Hello!
As many of you already know I am currently working on a project to make our website (mozilla.com) easier to navigate for those visitors seeking Firefox 3 in another language.
To do this we are planning to:
1) Place a 'Download Firefox in another lanaguage' link on every mozilla.com/firefox localized homepage giving each visitor the option to download Firefox in whatever language they choose.
2) We may also localize the http://www.mozilla.com/en-US/firefox/all.html page for every locale.
3) Create a Mozilla.com hosted, localized, FF3 landing page for every locale that does not already have one.
- The page would look like the current home page with more introductory text introducing Firefox and its features.
- We may also consider launching Adwords (Search Engine Marketing) program for each locale, with localizers possibly translating the four top performing text ads for Google Search network.
- 37 localizations presently do not have a localized landing page. Those teams include Afrikaans, Albanian, Arabic, Belarusian, Bengali, Czech, Estonian, Frisian, Galician, Georgian, Gujarati, Hindi, Icelandic, Indonesian, Kannada, Kurdish, Macedonian, Marathi, Mongolian, Occitan, Persian, Punjabi, Serbian, Sinhala, Slovak, Slovenian, Argentine/Mexican Spanish, Swedish, Tamil, Telugu, Thai, Ukrainian, Valencian, Venda, Vietnamese, Zapoteco.
4) Add a link to the "Official Community Website" of each locale to the localized mozilla.com page.
- For example, there will be a link on the Mozilla.com Thai localized homepage to the "official Thai Community Website" to hopefully improve each websites' search results.
I do need your help, however. I'd like you to respond to this email telling me
-your name
-the locale you represent
-the url of the website you think is the "official mozilla community website" of your locale.
-the person who owns/runs the webiste you think is the "official mozilla community website".
Thank you for your help and feel free to let me know what you think!
Laura
Robert Kaiser
>
> To do this we are planning to:
>
>
> 3) Create a Mozilla.com hosted, localized, FF3 landing page for every locale that does not already have one.
One thing that might also help would be to make people entering
"www.mozilla.com" in the location bar to actually go to their preferred
language's (as stated by their browser's Accept-Language HTTP header)
landing site instead to en-US.
I have my SeaMonkey browser set to prefer languages in that order:
de-at, de, en-us, en - but when I enter "www.mozilla.com" in the
location bar, I always get the en-US site instead of the de one. We
should try to do some content negotiation (like Apache knows how to do)
and lead people to a better language if the combination of
Accept-Language and our available languages offers one.
Robert Kaiser
Robert Kaiser
> As many of you already know I am currently working on a project to make our website (mozilla.com) easier to navigate for those visitors seeking Firefox 3 in another language.
>
> To do this we are planning to:
>
> [...]
>
> 3) Create a Mozilla.com hosted, localized, FF3 landing page for every locale that does not already have one.
One thing that might also help would be to make people entering
Fryske Firefox
didn't care for these
settings? Eg. people from The Netherlands should be presented (at least)
with the Dutch
version, but also with the Frisian version.
Strangely enough the system you describe used to work that way by using
some kind of javascript,
but it doesn't do that anymore. Scripts based on country-IP address are
also a no go.
Maybe there should be more "fast" buttons on the frontpage with 1st
choice, 2nd choice, 3rd choice.
Or promote all lovalized versions to the frontpage :) .
Kind regards,
--
Wim
fjoerfoks.blogspot.com/
www.mozilla-nl.org/ <http://www.mozilla-nl.org/projecten/frysk>
www.mozbrowser.nl <http://www.mozbrowser.nl/forum/viewforum.php?f=38>
www.fryskesoftware.nl <http://www.fryskesoftware.nl>
Robert Kaiser
> True what you say, but on the other hand, what should happen if people
> didn't care for these
> settings? Eg. people from The Netherlands should be presented (at least)
> with the Dutch
> version, but also with the Frisian version.
All browsers I know of allow the user to set the accepted languages to
what (s)he likes best, so you can set it to prefer Frisian and should
get that one.
And even getting Dutch would probably be better than getting en-US, I guess.
Of course, that's not the only thing that should be done, and all other
claims, e.g. those brought up by Laura are good ideas that should be
followed - I just wanted to throw in one more thing that should be done
and could help a lot.
Robert Kaiser
Axel Hecht
Rimas Kudelis
> Robert Kaiser schreef:
>>> As many of you already know I am currently working on a project to
>>> make our website (mozilla.com) easier to navigate for those visitors
>>> seeking Firefox 3 in another language.
>>>
>>> To do this we are planning to:
>>>
>>> [...]
>>>
>>> 3) Create a Mozilla.com hosted, localized, FF3 landing page for
>>> every locale that does not already have one.
>>>
>>
>> One thing that might also help would be to make people entering
>> "www.mozilla.com" in the location bar to actually go to their
>> preferred language's (as stated by their browser's Accept-Language
>> HTTP header) landing site instead to en-US.
>> I have my SeaMonkey browser set to prefer languages in that order:
>> de-at, de, en-us, en - but when I enter "www.mozilla.com" in the
>> location bar, I always get the en-US site instead of the de one. We
>> should try to do some content negotiation (like Apache knows how to
>> do) and lead people to a better language if the combination of
>> Accept-Language and our available languages offers one.
>>
>> Robert Kaiser
> True what you say, but on the other hand, what should happen if people
> didn't care for these settings?
I tend to think that if it's up to the user to decide if they care to
spend a minute choosing their preferred languages in order to see pages
in them, or if they don't care to do that, but agree choose the language
manually each time.
OTOH, perhaps Firefox should present the user with a „choose your
preferred languages“ dialog when run first time?
> Eg. people from The Netherlands should be presented (at least)
> with the Dutch version, but also with the Frisian version.
I heard some people dislike the fact that Google ignores their
accept-language preference. People go on trips etc., and they don't
always speak the language local to the place they go to.
RQ
Jesper Kristensen
> 2) We may also localize the http://www.mozilla.com/en-US/firefox/all.html page for every locale.
Please also add
http://www.mozilla.com/en-US/products/download.html?product=firefox-3.0.3&os=win&lang=en-US
Ville Pohjanheimo
> Robert Kaiser wrote:
>>> As many of you already know I am currently working on a project to
>>> make our website (mozilla.com) easier to navigate for those visitors
>>> seeking Firefox 3 in another language.
>>>
>>> To do this we are planning to:
>>>
...
>> should try to do some content negotiation (like Apache knows how to
>> do) and lead people to a better language if the combination of
>> Accept-Language and our available languages offers one.
>
> Your requested behaviour does work on getfirefox.com. It doesn't on
> mozilla.com, though, yeah.
Which is kinda funny (ironic if you will) as that's the one address that
won't be making much sense if you don't speak any English :)
-ville/mozilla.fi
Eduardo Trápani
Could you also add a link to the language packs? In many situations it might be desirable (or even the only option) to just install that on top of whatever language the browser is in, instead of a full install.
They are already being built: http://ftp.mozilla.org/pub/mozilla.org/firefox/nightly/latest-mozilla-central-l10n/
Eduardo.