It linguistically doesn't work in Gaelic anyway. We have VSO word order
and this particular constructions results in an ambiguity which means it
can both translate as "the browser you choose" or "the browser that
chooses you". So I'd have to translate liberally anyway.
In general, those marketing strings don't sit well with Gaelic, but
that's perhaps down to the lack of marketing in the language in general.
But they just sound very ... boastful which is something that doesn't
sit well with the language so I end up toning them down a little in some
cases. What's appropriate in marketing is very culture specific. In
America you can sell a car by sticking on a nude, in other places that
will just get you a riot. So perhaps these marketing strings would
benefit from a different approach of giving people a list of "points"
they should try and communicate and then leave them to produce natural
translations?
Michael
19/09/2012 10:00, sgrìobh Archaeopteryx: