Localization Benchmark Survey 2014

[Stephen Wanjau]

This report has some encouraging news about the work that we do.

Enjoy reading it.

Cheers,
Steve

M: 0722238165 or 0771557857
T: @uwanja

---------- Forwarded message ----------
From: "Samuel Chan" <s...@transifex.com>
Date: 6 Nov 2014 00:18
Subject: The results are in: Transifex Localization Benchmark Survey 2014
To: <wanja...@gmail.com>
Cc:

[image: Transifex]
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Transifex Localization Benchmark Survey Results

Hi Stephen,

In September, we conducted the first annual Localization Benchmark Survey
among Transifex users. What we found is not only interesting, it's
downright inspiring. Take a look at what other Transifex users think about
localization - the challenges, benefits and plans for investment in the
future. Download your free report
<http://email.m.transifex.com/c/ZD05NTc4OSZpPTIwMTQxMTA1MTg1OTUwLjcyNS43NTY0JTQwbS50cmFuc2lmZXguY29tJmg9YTYwNDk5YmQyMTk5MjMyMjg5NjdhN2E2Yjc5MTBjNTUmbD1odHRwcyUzQSUyRiUyRnMzLWV1LXdlc3QtMS5hbWF6b25hd3MuY29tJTJGdHgtbWVkaWElMkZyZXBvcnRzJTJGVHJhbnNpZmV4JTJCMjAxNCUyQkxvY2FsaXphdGlvbiUyQkJlbmNobWFyayUyQlN1cnZleSUyQlJlcG9ydC5wZGYlM0Z2ZXJvX2NvbnYlM0QzMzE3NzM4MjglMjZ2ZXJvX2lkJTNEd2FuamF1c3RldiUyNTQwZ21haWwuY29tJnI9d2FuamF1c3RldiU0MGdtYWlsLmNvbSZ0PXZlcm8>
of the survey findings that includes charts, graphs and what we believe to
be the biggest opportunities for Transifex customers.

Here are some of the highlights:

- 51% of respondents report improved customer experience as a result of
providing some level of localized content.
- 55% of respondents identified translation quality and 47% cited
translation consistency as the major challenges of localization efforts.
- Web apps, documentation and mobile apps are the most important content
to localize.
- Investment in localization is expected to increase in the next
12-months.
- The average number of languages supported will roughly double over the
next 12 months - growing from less than 5 to approximately 10 languages.

We hope you find it as enlightening as we did

Download Report
<http://email.m.transifex.com/c/ZD05NTc4OSZpPTIwMTQxMTA1MTg1OTUwLjcyNS43NTY0JTQwbS50cmFuc2lmZXguY29tJmg9YTYwNDk5YmQyMTk5MjMyMjg5NjdhN2E2Yjc5MTBjNTUmbD1odHRwcyUzQSUyRiUyRnMzLWV1LXdlc3QtMS5hbWF6b25hd3MuY29tJTJGdHgtbWVkaWElMkZyZXBvcnRzJTJGVHJhbnNpZmV4JTJCMjAxNCUyQkxvY2FsaXphdGlvbiUyQkJlbmNobWFyayUyQlN1cnZleSUyQlJlcG9ydC5wZGYlM0Z2ZXJvX2NvbnYlM0QzMzE3NzM4MjglMjZ2ZXJvX2lkJTNEd2FuamF1c3RldiUyNTQwZ21haWwuY29tJnI9d2FuamF1c3RldiU0MGdtYWlsLmNvbSZ0PXZlcm8>

Best,
Samuel Chan

Marketing Coordinator, Transifex
www.transifex.com
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