Now one thing I didnt mention was a privacy phenomenon, almost unique to websso. It comes with commoditization - much like the girlfriend/wife comes with the mother in law (or vice Versa).
If one looks at twitter, say, they collect tracking info on you. What is not quite do clear (though the firm is trying hard to educate) is that the collection grid includes all those places you visit that happen to have (merely) a twitter button. Whether u use it or not, u are now bought into the twitter collection space - since the site you visited agreed to purvey such info (and disclose such in its own policy to you such .... Concerning it's own tracking policies and who in its business network also "gets access")
All very American Internet (where your privacy rights are basically not worth having . . . But at least you get something for giving it all up: lots of otherwise Free sites).
Now the question in my mind is: will the browserid "login button" go the same way... As the twitter button on a few hundred million "partners"?
Or is the persona brand about staking out a "non commercial" privacy/tracking space within the websso world?
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