Unofficial branding - let's make it better

[Dietrich Ayala]

The default branding of Firefox OS is... well, not Firefox OS.

It's the "powered by" image, and the Fox-less blue globe icon.

One contributor described it as: "Just a few sad pale blue orbs. No
identity. No fun."

This is a fixable problem!

And fixing it means that people using their own builds, and ports to
unsupported devices, and IoT devices and anywhere else will have a fun
and *good looking* experience.

The assets are here for Gaia:
http://mxr.mozilla.org/gaia/source/shared/resources/branding/unofficial/

I'm not sure where boot animations live, but surely someone here does.

I'm looking into whether we can re-use some of the Firefox Developer
Edition for default logos and such.

Any ideas? Any animation wizards want to put together a boot animation?

[Eric Shepherd]

Dietrich Ayala wrote:

The default branding of Firefox OS is... well, not Firefox OS.

It's the "powered by" image, and the Fox-less blue globe icon.

One contributor described it as: "Just a few sad pale blue orbs. No
identity. No fun."

I actually have a related point: Firefox OS doesn't really have its own logo It repurposes the Firefox logo and adds "Firefox OS" labeling adjacent to it. This can be tricky in scenarios in which you actually want to differentiate products or release channels by icon. We do this (or try to) on MDN in a few scenarios, such as compatibility information, badging of content based on support levels, and so forth. But it sort of fails for Firefox OS due to the lack of a unique logo.

Is there any significant chance this might someday change?

It's not a huge deal, but it is a little frustrating sometimes when trying to represent things visually.

--

Eric Shepherd
Senior Technical Writer
Mozilla
Blog: http://www.bitstampede.com/
Twitter: http://twitter.com/sheppy
Check my Availability

[Naoki Hirata]

This bug might lead a clue in regards to changing the boot animation : https://bugzilla.mozilla.org/show_bug.cgi?id=825015

On Thu, Aug 20, 2015 at 3:38 PM, Dietrich Ayala <diet...@mozilla.com> wrote:

The default branding of Firefox OS is... well, not Firefox OS.

It's the "powered by" image, and the Fox-less blue globe icon.

One contributor described it as: "Just a few sad pale blue orbs. No
identity. No fun."

This is a fixable problem!

And fixing it means that people using their own builds, and ports to
unsupported devices, and IoT devices and anywhere else will have a fun
and *good looking* experience.

The assets are here for Gaia:
http://mxr.mozilla.org/gaia/source/shared/resources/branding/unofficial/

I'm not sure where boot animations live, but surely someone here does.

I'm looking into whether we can re-use some of the Firefox Developer
Edition for default logos and such.

Any ideas? Any animation wizards want to put together a boot animation?

_______________________________________________
dev-gaia mailing list
dev-...@lists.mozilla.org
https://lists.mozilla.org/listinfo/dev-gaia

[Dietrich Ayala]

Thanks! Also Alexandre pointed at https://github.com/mozilla-b2g/gonk-misc/blob/master/b2g.mk#L50

Don't know what is in the zip yet though. Probably can ask mwu.

[Al Tsai]

That should be a series of jpg format images. b2g will try to load all of them and display them one by one quickly so it looks like an animation while you boot up your device.

-L

--

---------------------------------------------------
Al Tsai
QA Manager, MoCo Taiwan.

[Dietrich Ayala]

Cool, will start compiling pics of every committer...

[Fabrice Desré]

On 08/20/2015 07:53 PM, Dietrich Ayala wrote:
> Cool, will start compiling pics of every committer...

r=me

--
Fabrice Desré
b2g team
Mozilla Corporation

[Adam Farden]

It seems nobody wants to bite so let me have a go:
https://drive.google.com/open?id=0Bzpy-m9nH6TmN3NKT1BPVnZMN1E

[dattaz]

Some people pointing me, some logo of boot to gecko :

https://commons.wikimedia.org/wiki/File:B2G_logo.png

http://icant.co.uk/talks/img/800boot2gecko.jpg

Maybe we can just use this...

dattaz

Le 26/08/2015 12:12, Adam Farden a écrit :
> On Friday, 21 August 2015 05:52:01 UTC+2, Fabrice Desré wrote:

> It seems nobody wants to bite so let me have a go:
> https://drive.google.com/open?id=0Bzpy-m9nH6TmN3NKT1BPVnZMN1E

> _______________________________________________
> dev-b2g mailing list
> dev...@lists.mozilla.org
> https://lists.mozilla.org/listinfo/dev-b2g
>

[Adam Farden]

The boot one? Just, no. It's OK as the kernel splash screen, but it looks terrible as an icon in the OS.

The Gecko one? I've tried it in the past but it is also not suitable. The animal is significantly outside the globe. This means the icon is not round, so it doesn't fit perfectly into a square .png file for icons. This means the browser app in the OS is smaller than the other icons, and it looks stupid.

My icon has the rocket nose outside of the globe, but strategically in the corner where there is empty space anyway. This icon fits perfectly into a square .png and looks great in the OS.

Also it hints that it is based on Firefox OS as I used the tail of the Firefox logo for the rocket exhausts.

[Jan Keromnes]

I've always wondered why the already widely recognized Fox-with-Fire-Tail is not our official Firefox OS logo:

https://ffp4g1ylyit3jdyti1hqcvtb-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/FirefoxOS_for_press_release.png

It already seems to be in almost every article and publication about Firefox OS, and also in most of our marketing material. Maybe it can be made into a logo?

On Wed, Aug 26, 2015 at 2:25 PM, Adam Farden <ad...@farden.cz> wrote:

On Wednesday, 26 August 2015 12:22:28 UTC+2, dattaz  wrote:

The boot one? Just, no. It's OK as the kernel splash screen, but it looks terrible as an icon in the OS.

The Gecko one? I've tried it in the past but it is also not suitable. The animal is significantly outside the globe. This means the icon is not round, so it doesn't fit perfectly into a square .png file for icons. This means the browser app in the OS is smaller than the other icons, and it looks stupid.

My icon has the rocket nose outside of the globe, but strategically in the corner where there is empty space anyway. This icon fits perfectly into a square .png and looks great in the OS.

Also it hints that it is based on Firefox OS as I used the tail of the Firefox logo for the rocket exhausts.

[Alexandre Lissy]

Le 26/08/2015 12:12, Adam Farden a écrit :
> On Friday, 21 August 2015 05:52:01 UTC+2, Fabrice Desré wrote:

> It seems nobody wants to bite so let me have a go:
> https://drive.google.com/open?id=0Bzpy-m9nH6TmN3NKT1BPVnZMN1E

So it seems you already filed a bug for this a year ago :) at
https://bugzilla.mozilla.org/show_bug.cgi?id=1034832

I'd suggest attaching new proposal assets and discussing this with legal ?

[Ronald Claveau]

Hey Guys,

 

Have you got some news on that ?

 

De : dev-gaia [mailto:dev-gaia-bounces+sousmangoosta=ovh...@lists.mozilla.org] De la part de Dietrich Ayala
Envoyé : vendredi 21 août 2015 04:54
À : Al Tsai <at...@mozilla.com>
Cc : dev-gaia <dev-...@lists.mozilla.org>; dev-b2g <dev...@lists.mozilla.org>; Naoki Hirata <nhi...@mozilla.com>
Objet : Re: Unofficial branding - let's make it better

 

Cool, will start compiling pics of every committer...

 

On Thu, Aug 20, 2015 at 7:46 PM Al Tsai <at...@mozilla.com> wrote:

[Dietrich Ayala]

Thanks for asking, Ronald. A couple of notes:

* The question of using official Firefox logo, modified somehow like we do with Firefox Nightly, is in the hands of the branding and legal teams. We want to ensure that user expectations are managed when using this logo, since they'll be using software of variable quality - community ports often do not have 100% functionality as official builds. Hopefully once this is resolved, we can move forward on official community branding - a cohesive visual look and feel designed for this purpose.

* As the above will likely take weeks to answer, and maybe months to develope, Adam Farden has been trying out a few different approaches for the short term. I liked the idea of using the Foxfooding branding (without any places it uses the official logo) for now.