Updated agenda for May 2 Drumbeat call
Matt Thompson
http://etherpad.mozilla.com:9000/Drumbeat-Monday-community-call-May
Talk soon,
Matt
Monday, May 2, 2011
Meeting and Communications Details
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AGENDA
Add your items here!
MoJo: Generating buzz around the "Unlocking video" news challenge
We launched the first MoJo challenge last week.
The goal: generate ideas on open video and news storytelling.
We've gotten a fair bit of buzz since launch, but not a lot of entries.
Key Questions:
How do we incite more developers and designers to enter the challenge?
#1 Suggestion: What is the social media and press outreach plan?
Various blogs should be all over this -- but I haven't seen a lot of coverage yet.
Can you think of better ways to explain MoJo?
Make the motivation for submitting ideas clearer.
(these talking points already exist! Just need to get the on the site and promote them!)
Provide greater clarity around who the challenges and fellowships are targeted towards.
Mark's post specifiies: developers and designers interested in working with News orgs
But other MoJo materials are less clear on necessary skills for the fellowships -- and the skills partner orgs are bringing to bear.
+1 on this. I know we want to be inclusive and say "anyone and everyone" can enter -- but "everyone" = "no one." We have to be unapologestic about focusing on developers and designers.
Make it clear that ideas are welcome from people not interested or unable to participate in fellowships.
Invite participation in helping to define the specific problems that need to be solved.
Solana: The challenge seems geared towards people who already have finished ideas. But maybe part of the process could be to identify more collaboratively what needs to be done? Especially if part of the goal is to help open technologists and journalists understand better how they can work together...
Ted: Calls to action surrounding posts should be clearer:
There's nothing on the page which indicates that clicking on an entry unfolds a lot more text
nor that it's possible to comment on ideas (or how many comments are on a particular post).
Or that you have to signup for an account before you can submit an idea.
Include explanations from Knight Foundation and the partner News Orgs about why this project is important. So far it's mostly Mozilla's voice. Partner voices will help make it more concrete.
Highlight examples and entries already submitted. Showcase / model the kinds of ideas we're looking for.
Produce a fast whiteboard animation-style video explaining the challenge specifically. (Status?)
If you haven't entered the challenge, do you plan to? Are you waiting for the deadline, or another challenge topic?
Your thoughts & feedback?
Ted Han: The video challenge is the most complicated
My opinion is that the video challenge is by far the most complicated and difficult of the three challenges outlined, and i was somewhat surprised to see it listed as the first one. I will definitely submit for the other challenges, and may submit for video if i can think of something worthy :)
Scott Klein: There isn't a large existing community of practise around open video the way there is around social media and news apps.
I'm not aware of a community of practice around how online video is presented. This is unlike social media and news apps, each of which have very active groups of practitioners who spend every day thinking of ways to optimize their products.
There's plenty of people shooting and editing great video, but I don't know if there is a large cohort of people in online video (outside YouTube) thinking of ways to push the envelope and take advantage of social, data, and other online-native characteristics.
I hasten to add that this makes it a really great candidate for an innovation contest -- especially with html5 video set to take the plugin requirement away -- but it may explain why the contest has been slow to gear up.
Rick: The goals for this challenge are necessarily fuzzy -- but that's not really something you can easily fix.
I plan to work on it this weekend. I have some ideas about how video should work on journalism sites on the Web. Nothing Earth-shattering, but maybe my ideas could be combined with other ideas and the whole would be greater than the sum of the parts.
The thing that makes this challenging for people is that we have "fuzzy goals" (as this guy says: http://www.youtube.com/watch?v=jwcyy4Bv3XI). People are more accustomed to working on projects with a clear objective. On creative projects like this you can't just devise a project plan and go from step A to B to C like people are used to, because we don't yet know what we are building.
I don't think that is something you can "fix"; I think it is just the nature of the challenge.
Social Media Outreach Plan
What blogs and media outlets are we contacting?
Who's contacting them?
Key talking points missing right now:
Knight Mozilla News Technology Project:
Web developers and designers around the world collaborating to invent the future of online news.
Make your mark on the future of news
Put your best ideas in front of the people shaping journalism's future
Take your news technology idea from napkin sketch to specification to working prototype -- with Mozilla and Knight's help.
Rub shoulders with the web luminaries. Christian Heilmann, Burt Herman, Aza Raskin John Resig, and many more.
Get flown to Berlin for face-to-face prototype-building with the world's leading news app developers.
The big prize: spend a year evolving your ideas in the world's most prestigious newsrooms as a paid Knight-Mozilla fellow.
Ready. Set. Go.
1. Review the open challenges.
2. Brainstorm your response. Create a napkin sketch, record a video, or write a killer blog post.
3. Submit your idea before the challenge deadline.
Additional questions and notes:
Where can we see entries that have already been submitted?
What's the social media outreach plan? Who have we contacted?
submit blog posts to Reddit (
Can we get the news partners to do items on the open video challenge on their blog / web sites?
Get them to do short guest blogs on the subject
What do they hope comes from this process?
What are their commitments to the ideals and goals outlined by the MoJo project?
MarkUp Project
Stage URL: http://markup.allizom.org
Username : markup
Password : cho9Oh
please don't share for now
MarkUP is the first campaign we are doing after Fx 4.
Meant to be a brand campaign to help bring awareness to Mozilla's non profit status
Main idea is that by adding a mark (drawing, signature, doodle, etc) you are
indicating that you support the open Web (please see site to see visual)
Ability to have "super users" or key influencers--like a list of people who may fit this role (Jimmy Wales, Web influencers, Celebrities)
Developeed with Evan Roth
I'd like help promoting this campaign through drumbeat channels, if possible--newsletter, etc
Any promotional channels you recommmend?
School of Webcraft: Metrics update on April cycle -- Pippa
Produce a set of clear talking points for:
a) How's the April cycle going? (Including simplified metrics.)
b) What's the plan for June?
Notes:
Answers to both already exist (although metrics for [a] are still a little confusing.)
And I think the answer on [b] is extremely positive -- and already in various blog posts. Including yours.
Just would be good to simplify down to 3 - 5 bullet points together.
Job postings:
School of Webcraft Product Manager
Hackasaurus Product Manager
QUESTION:
Please list outreach channels / recruitment opportunities we may have missed. How else should we be getting the word out?
Hackasaurus Update- Jess, Malcolm, Atul
Report back from Earth Day Hackasaurus Jam
http://bit.ly/eg2edy
Lesson Plan Strategy- having different genres for teens to explore identity and build lesson plans around these categories
Citizen Activist (Hacktivist)
Citizen Scientist
Citizen Designer
Citizen Entrepreneur
Hacktivist Lesson Plans- Jammin' and Taggin
http://etherpad.mozilla.com:9000/hackasaurus-activist
Events this week
Anybody want to give a heads up on events happening this week? (see calendar below)
Hackasaurus @ Maker Faire Toronto
Items for next week's call:
Add here
