Re: What is an Active Affiliate?

[Michael Kelly]

On Wed Jul 23 23:15:05 2014, Eli Kariv wrote:
> Months: Is there any chance an affiliate doesn't use the site often at all, but still has banners out there pushing our content? Maybe 6 months?

There's always that chance, but IMO if part of our goal is to make
Affiliates useful enough to make people come back semi-regularly, going
shorter helps us get closer to that goal. That way we try to optimize
for 3-month or shorter return rates.

> Clicks: Could it be 15 clicks in the past 2 months? I wouldn't one 'empty month' to remove someone as an activate affliate.

This bit is more flexible, methinks, so 15 in 2 months is fine as well.
Maybe we remove clicks as a requirement and see what the average is to
get an idea?

- Mike Kelly

[Eli Kariv]

Agreed on both statements. Let's finalize this at the next weekly meeting!

[Jessica Osorio]

Hey Mike and Eli!

I agree overall with the need to define these active affiliates so that we can revise our goal to one that is more attainable and meaningful.

Mike, I also agree with your aggressive criteria that can push us to optimize but I think we need to discuss how aggressive we should be because we need to consider that we're going from counting completely inactive users to now those who are very active.

I recommend that we set 2 levels of this goal (baseline and aggressive).

Let's please chat about this in our meeting later this week!

Thanks, Mike for surfacing these topics!

--

Jessica Osorio
Community Engagement
Mozilla
954.394.8858
IRC: JessOsorio
Twitter: @JessCSR
www.mozilla.org/firefox

----- Original Message -----

From: "Eli Kariv" <eka...@mozilla.com>
To: "Michael Kelly" <mke...@mozilla.com>
Cc: affil...@lists.mozilla.org
Sent: Wednesday, July 23, 2014 11:32:19 PM
Subject: Re: What is an Active Affiliate?

Agreed on both statements. Let's finalize this at the next weekly meeting!

----- Original Message -----
From: "Michael Kelly" <mke...@mozilla.com>
To: "Eli Kariv" <eka...@mozilla.com>
Cc: affil...@lists.mozilla.org
Sent: Wednesday, July 23, 2014 10:07:08 PM
Subject: Re: What is an Active Affiliate?

On Wed Jul 23 23:15:05 2014, Eli Kariv wrote:
> Months: Is there any chance an affiliate doesn't use the site often at all, but still has banners out there pushing our content? Maybe 6 months?

There's always that chance, but IMO if part of our goal is to make
Affiliates useful enough to make people come back semi-regularly, going
shorter helps us get closer to that goal. That way we try to optimize
for 3-month or shorter return rates.

> Clicks: Could it be 15 clicks in the past 2 months? I wouldn't one 'empty month' to remove someone as an activate affliate.

This bit is more flexible, methinks, so 15 in 2 months is fine as well.
Maybe we remove clicks as a requirement and see what the average is to
get an idea?

- Mike Kelly

_______________________________________________
affiliates mailing list
affil...@lists.mozilla.org
https://lists.mozilla.org/listinfo/affiliates

[Michael Kelly]

On 7/28/14, 4:58 PM, Jessica Osorio wrote:
> Hey Mike and Eli!
>
> I agree overall with the need to define these active affiliates so that
> we can revise our goal to one that is more attainable and meaningful.
>
> Mike, I also agree with your aggressive criteria that can push us to
> optimize but I think we need to discuss how aggressive we should be
> because we need to consider that we're going from counting completely

> inactive users to now those who are /very/ active.

>
> I recommend that we set 2 levels of this goal (baseline and aggressive).

That's a good idea! Using my original criteria for aggressive and Eli's
for baseline, we get:

Active Affiliate:
- Has created at least one banner.
- Has logged into the site within the past 6 months
- Has had at least 15 clicks across all of their banners in the past 2
months.

Engaged Affiliate:
- Has created at least one banner.
- Has logged into the site within the past 3 months
- Has had at least 10 clicks across all of their banners in the past month.

(Engaged vs Active is just a random term I came up with, feel free to
suggest an alternative.)

Does that sound like criteria we can move forward with?

Thanks!
- Mike Kelly

[Eli Kariv]

Yes! :)

----- Original Message -----
From: "Michael Kelly" <mke...@mozilla.com>
To: "Jessica Osorio" <jos...@mozilla.com>, "Eli Kariv" <eka...@mozilla.com>
Cc: affil...@lists.mozilla.org
Sent: Tuesday, July 29, 2014 10:02:51 AM
Subject: Re: What is an Active Affiliate?

[Michael Kelly]

I've filed a bug for adding the ability to count and detect
active/engaged Affiliates:
https://bugzilla.mozilla.org/show_bug.cgi?id=1047194

- Mike Kelly