This is great work; what comes out of this first step is going to mean a lot to our community as the rest of these pieces fill out.
How? Well, we're embarking on a major, major effort with Kilimanjaro. We can't do it without our community and, specifically, in Brazil and Argentina. Location in the Phonebook will help Mozillians find, communicate and direct a ground game in those countries and many others initiatives from the Engagement team to make this initiative a success.
If we do this right, we're going to be make sure the Mozilla Community is shown to the world as the greatest driving force in making the web free, open and innovative.
Keep on rockin',
Aakash