Tribes Seth Godin Review

[Madison Rapelyea]

Thebook, Tribes, argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. It emphasizes that there are tribes everywhere, all of them hungry for connection, meaning, and change. And yet, too many people ignore the opportunity to lead, because they are "sleepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work.

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

To be a leader you can't be afraid to question the norm, step outside of the box and face change head on. You have to sit up, stand up, and let your voice be heard even if no one around you supports you or believes in you at first. Unfortunately the education system along with society as a whole breeds a lot more sheep rather than it does leaders but if you let your voice be heard and believe in your story and mission, you will find your tribe and from there, great things can happen as you break into new territory and eventually help change the world.

Providing you have the will to lead and a meaningful cause to promote, you only need approximately 1,000 people in order to create a tribe that continues to flourish and move forward. To create a successful movement you must tap into something that people already yearn for, not something that you think they'll want in the future. As a leader your focus needs to be on creating a meaningful story that others want to follow and share, it cannot be about money.

Most leaders fall into the trap of believing that the more people they have in their tribe, the better and stronger it will become but that's not necessarily true, particularly when just starting out. You need quality tribe members, people who will communicate with other members of the tribe and also introduce their like-minded friends to your cause. You can often strengthen a tribe by creating a feeling of insiders vs outsiders.

Communication has always been key but no longer can it be just between you and them i.e the shopkeeper and the shopper. In today's world, tribe members want to be able to interact with you as well as each other. Social media allows you the space to align your tribe with the common goal whilst still having some ground rules in place.

* The summary points above have been concluded from the book and other public sources. The editor of this summary review made every effort to maintain information accuracy, including any published quotes, chapters, or takeaways

Tal Gur is an author, founder, and impact-driven entrepreneur at heart. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living, has led him to found Elevate Society.

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