When I first wrote this article earlier on in 2011, Facebook and Twitter were seen as largely unassailable, with the rest squabbling around for scraps. Then Google entered the fray with Google Plus (or Google + as it is often written). In its first month, despite being in an invite only beta phase, it amassed 25 million users. The latest count, as of April 2012, is that it has 170 million users, though there is some doubt over how often many of those use the service. So what is it all about?
Google Plus is not just a Facebook clone. It is a new social network, built from the ground up with good privacy settings built in. It combines the best features of both Facebook and Twitter. You can share posts, photos, video etc with your friends and family like on Facebook, but you can also follow people you don't know (celebrities, your favourite writers, sports stars...) like you can on Twitter.
If you like you can write posts and publish them to the world like Twitter, but with no word limit and with the ability to include photos and other content in your posts. In that respect it can be a bit like a Blog too. The general consensus seems to be that on Google Plus you already get much more interaction, comments and feedback than you ever would on a blog or twitter account. Several friends have told me they now use Google Plus because it is a good place for 'intelligent conversation' - I would have to agree with that assessment.
At the heart of this is 'Circles', the idea that you can add friends, family, contacts and people you are following into different circles. This allows you to view and share posts with whichever groups of people you wish.
If you haven't already tried Google Plus, here are
10 reasons why you should give it a go. Even if you've tried it out in its early days when it was something of a 'ghost town', and not been back since, you might be pleasantly surprised now.