ONCE—OVER Walter Pfeiffer. In Good Company

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May 21, 2026, 11:31:31 AMMay 21
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Hello, discover the photo book accompanying the eponymous exhibition at Pinacoteca Agnelli, Turin.

Untitled, 2017. © Walter Pfeiffer / New Art Corps

Published in conjunction with the eponymous exhibition at Pinacoteca Agnelli in Turin, Walter Pfeiffer. In Good Company provides an essential reading of Walter Pfeiffer’s practice in the field of photography. Conceived as a photo book instead of a traditional exhibition catalogue, the publication includes an extensive image section, focused on juxtapositions of images based on visual associations rather than chronology. This editorial decision mirrors the longstanding practice of the artist in the field of bookmaking and honors Pfeiffer’s anti-hierarchical approach, which has been a guiding principle of the exhibition.

The publication features an essay by Nicola Trezzi—co-curator of the exhibition alongside Simon Castets—which echoes the exhibition’s structure in order to propose a renewed interpretation of Pfeiffer’s practice, positioning him as a “prophet of image-making.” It is complemented by a fully illustrated list of works, designed to counterbalance the associative logic of the image section with a rigorously constructed historical record.

Untitled, 2013. © Walter Pfeiffer / New Art Corps

BOOK SIGNING & TALK
Walter Pfeiffer. In Good Company
Wednesday, May 27, 6.30pm
at Commerce, Milan

Join us for a special event with Walter Pfeiffer in Milan!

Come by Commerce, Milan, at 6.30pm on Wednesday, May 27, for a toast with the artist and the signing of Walter Pfeiffer. In Good Company, the publication accompanying his first solo exhibition at Pinacoteca Agnelli, Turin.

Walter Pfeiffer will be in conversation with art critic and professor Riccardo Conti.

RSVP is welcome at rs...@moussepublishing.com

Untitled, 2006. © Walter Pfeiffer. Courtesy the artist and Galerie Gregor Staiger, Zurich / Milano

WALTER PFEIFFER: PROPHET IN DRAG
by Nicola Trezzi


In order to avoid the neglect, I started the Walter Pfeiffer Company to produce my own work. I had many cats at the time and I considered them the staff at my company.

I’m everything. I’m the stylist. I’m the hair man. I’m a one-man band.

—Walter Pfeiffer

Walter Pfeiffer is known for his visual language in which artistic photography and fashion imagery are mutually constitutive in an ongoing exploration of artifice, desire, and the quotidian. Pfeiffer’s images are identifiable by a pragmatic use of flashlight and a signature type of spontaneity. Over five and a half decades, the artist has developed a unique aesthetic language that permeates much of today’s approach to fashion. The essay [featured in the book] takes his photographs as a starting point to present a specific account of his “artistic attitude,” suggesting that Walter Pfeiffer is a prophet of image making.[1]
 

GET YOUR COPY
TO READ THE ENTIRE ESSAY

Untitled, 2006. © Walter Pfeiffer. Courtesy the artist and Galerie Gregor Staiger, Zurich / Milano

[1] “No prophet is accepted in his hometown,” says a passage in the Gospel of Luke. Pfeiffer, like most prophets, never felt truly accepted.
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