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Meme culture, decoded and reframed as art
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MEMAGANDA curated by yugnat999:
a visual manifesto for the internet age
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MEMAGANDA turns the fleeting language of memes into a lasting object. More than internet humor, memes reflect the absurdity, nostalgia, and social critique of our time. This book captures their visual and conceptual power: mysterious, ironic, and unexpectedly beautiful.
Meet the artist yugnat999 and get your copy signed on November 18 at Yvon Lambert Bookstore
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MEMAGANDA
From viral to vital: memes as cultural critique
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13,2 × 19 cm
280 pages
Hardcover, hotfoil stamping
Published in November 2025
English edition
ISBN : 978-2-36568-123-0
Order
Book Launch: November 18
at Yvon Lambert Bookstore
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The book we’ve been waiting years for—a comprehensive Meme Museum—has arrived. Somebody somewhere was bound to capture the ephemeral and preserve it forever on the page; and here it is. A profound medial intersectionality, balancing the temporal zones of the printed page and the web page, this book bears witness and gives equal presence to the fleeting and the permanent. MEMAGANDA is a vaporous monument—with a truly long shelf life.
– Kenneth Goldsmith
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yugnat999 is the artistic identity of Tanguy, a French-English meme creator. His work explores visual codes, shared narratives, and new forms of expression in the digital age. Through his consistent creation of memes, he analyzes the tensions between mainstream culture, social criticism, and contemporary aesthetics. His approach seeks to gain recognition for memes as a legitimate medium in today’s artistic and cultural landscape. In doing so, he reflects on new visual languages and their place in contemporary creation.
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