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As a genre term, "indie" may or may not comprise independently produced music. Many independent music artists do not fall into a single defined musical style or genre, with their self-published music being able to be categorized into diverse genres without the expectations associated with commercial music. The term 'indie' or 'independent music' can be traced back to as early as the 1920s: in the context of referencing independent film companies. It was later used to classify an independent band or record producer.[1][2]
Around the late 1980s, Seattle-based Sub Pop Records was at the center of the grunge scene. In the late 1990s and into the 2000s as the advent of MP3 files and digital download sites such as Apple's iTunes Store changed the recording industry, an indie neo-soul scene soon emerged from the urban underground soul scenes of London, New York, Philadelphia, Chicago and Los Angeles, primarily due to commercial radio and the major labels' biased focus on the marketing, promotion & airplay of pop and hip hop music during this period. Independent labels such as Dome Record and Expansion Records in the U.K. and Burger, Wiener,Ubiquity Records, and MVB Records in the U.S. and a plethora of others around the world continue to release independent bands and music.
If an act moves to a major label from an independent, they are awarded greater opportunity for success, but it does not guarantee success. About one in ten albums released by major labels make a profit for the label.[11] Some artists have recorded for independent record companies for their entire careers and have had solid careers. Independent labels tend to be more open creatively, however, an independent label that is creatively productive is not necessarily financially lucrative. Independent labels are often operations of one, two, or only half a dozen people, with almost no outside assistance and run out of tiny offices.[12] This lack of resources can make it difficult for a band to make revenue from sales. It can also be more difficult for the indie label to get its artists' music played on radio stations around the country when compared to the pull of a major label. A testament to this fact could be that since 1991, there have only been twelve independent label albums that have reached the number one spot on the US Billboard 200 Album Chart. However, dozens of independent albums have reached the top 40 of the Billboard 200.
Independent labels rely heavily on personal networking, or "word of mouth", to expose their acts.[20] Independent labels tend to avoid high budget marketing tactics, which usually does not fall in the budget of an independent label. This of course contributes to the overall lower production cost, and may help the artist to receive royalties sooner, if warranted. Major labels tend to watch indie label artists and gauge their success, and may offer to sign acts from independents when their contract is up. The major may also request to buy the contract of the act from the independent label before the contract is up, giving the independent label a hefty financial payment if they choose to sell the contract.
During the 1990s, the mainstream success of grunge and Britpop, two movements influenced by indie rock, brought increased attention to the genre and saw record labels use their independent status as a marketing tactic. This led to a split within indie rock: one side conforming to mainstream radio; the other becoming increasingly experimental. By this point "indie rock" referred to the musical style rather than ties to the independent music scene. During the decade, indie rock bands like Sonic Youth, the Pixies and Radiohead all released albums on major labels and subgenres like slowcore, Midwest emo, slacker rock and space rock began. In the 2000s, indie rock reentered the mainstream through the garage rock and post-punk revival and the influence of the Strokes and the Libertines. This success was exacerbated in the middle of the decade by Bloc Party, the Arctic Monkeys and the Killers and indie rock proliferated into the landfill indie movement.
The term indie rock, which comes from "independent", describes the small and relatively low-budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved. Although distribution deals are often struck with major corporate companies, these labels and the bands they host have attempted to retain their autonomy, leaving them free to explore sounds, emotions and subjects of limited appeal to large, mainstream audiences.[3] The influences and styles of the artists have been extremely diverse, including punk, psychedelia, post-punk and country.[4]
Allmusic identifies indie rock as including a number of "varying musical approaches [not] compatible with mainstream tastes".[10] Linked by an ethos more than a musical approach, the indie rock movement encompassed a wide range of styles, from hard-edged, grunge-influenced bands, through do-it-yourself experimental bands like Pavement, to punk-folk singers such as Ani DiFranco.[11] In his book DIY Style: Fashion, Music and Global Digital Cultures, Brent Luvaas described the genre as rooted in nostalgia, citing the influence of garage rock and psychedelic rock of the 1960s in progenitors the Stone Roses and the Smiths, in addition to a lyrical preoccupation with literature.[12] In this same vein, Matthew Bannister defined indie rock as "small groups of white men playing guitars, influenced by punks and 1960s white pop/rock, within a broader discourse and practice of (degrees of) independence from mainstream musical values."[13] According to anthropologist Wendy Fonarow, a key element of indie is the dichotomy between a "puritan ethos" and a "romantic one", with the former using austere ethics, and the latter being eccentric. This is best seen in the contrast between the indie music of United States and the United Kingdom in the 1990s, with British acts being flamboyant performers, while American acts used their lack of virtuosity as a mark of authenticity.[14]
Indie rock is noted for having a relatively high proportion of female artists compared with preceding rock genres, a tendency exemplified by the development of the feminist-informed riot grrrl music of acts like Bikini Kill, Bratmobile, 7 Year Bitch, Team Dresch and Huggy Bear.[15] However, Cortney Harding pointed out that this sense of equality is not reflected in the number of women running indie labels.[16]
The BBC documentary Music for Misfits: The Story of Indie pinpoints the coining of the term "indie" to the 1977 self-publication of the Spiral Scratch EP by Manchester punk rock band the Buzzcocks, on their Independent record label New Hormones.[17][18] This inspired a DIY punk movement where bands like Swell Maps, 'O' Level, Television Personalities and Desperate Bicycles followed suit in pressing and distributing their own records.[19][20] Distribution was further improved with the establishment of 'The Cartel', an association of companies like Red Rhino and Rough Trade Records who would take the releases from these small labels and get them into record shops nationwide.[21] Independent record labels would also be integral to the early years of punk rock musical distribution as seen with Beserkley Records in the US who put out The Modern Lovers debut album and Stiff Records who put out the first UK punk single "New Rose" by the Damned, as well as in Australia with the Saints putting out the first punk release outside the US "(I'm) Stranded" on their own "Fatal Records" label, being followed by the Go-Betweens releasing 'Lee Remick' a few months later.[22] By the 1980s, the term had begun to be used to describe the bands who produced music on independent record labels, rather than simply the record labels themselves. This made it the only genre at the time which was defined by the methods by which the music was distributed rather than the sound of said music.[4]
The decade then saw the growing popularity of college radio stations, primarily in the United States, who would play independent artists of various genres, including alternative rock, new wave, post-hardcore and post-punk. The bands broadcast on these station became dubbed "college rock" by fans, another term which lacked any stylistic implication. The most prominent college rock bands were jangle pop groups R.E.M., from the US, and the Smiths, from the UK, who Matthew Bannister states were the earliest indie rock groups.[31] These bands' influence was showcased quickly seen in the formation of Let's Active, the Housemartins and the La's.[32] Journalist Steve Taylor also cited the bands involved in the Paisley Underground scene as early indie groups.[33] However, this jangly style became increasingly mainstream as the decade progressed leading subsequent indie rock bands to abandon this style. Instead, in the following years the Jesus and Mary Chain and Flying Nun Records bands like the Jean-Paul Sartre Experience morphed the genre into a slower, darker and more hypnotic style.[31] The number of college radio stations in the US decreased significantly following NPR's lobbying against noncommercial station during the 1980s. In turn, the name "college rock" fell into disfavour, soon being replaced by "indie".[34]
In the United Kingdom, NME released the C86 compilation cassette, which consisted of tracks by groups including Primal Scream, the Pastels and the Wedding Present. Intended to showcase the UK's current independent music scene, the album was made up of groups combining elements of jangle pop, post-punk and Phil Spector indebted Walls of Sound. In 2006, Bob Stanley called it "the beginning of indie music".[35] C86 became a descriptor in its own right, describing not only the bands on the tape but also bands who it influenced, often used alongside terms like "anorak pop" and "shambling".[36] Some C86 bands found significant commercial success: the Soup Dragons went on to sell out Madison Square Garden; Primal Scream were critically acclaimed, receiving the first ever Mercury Prize in 1992; the Wedding Present charted eighteen times in the Top 40; however many bands in its twenty-two track runtime also fell into obscurity.[37]
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