A New Dawn in the World of Luxury Watches

[JennyLuo]

If you have ever considered, are in the process of buying, or just
educating yourself in the world of luxury watches...what a crowded
marketplace you may find yourself entering. Every pocket, from a few
hundred pounds to hundreds of thousands, and every shade of taste, is
catered for. There are famous high street brands, ultra-cheap watches
sold in garages, and, of course, the internet. Millions of 'genuine'
watches are bought every year, not to mention innumerable fakes. Yet,
in a tiny corner of this enormous market, some watches are being made
to the individual order of their owner, and Britain is at the
forefront of this revival.

The displays of famous-name watches in most High Streets can be
confusing: the more they try to be different from each other, the more
they seem the same! Today's vast market could not exist without mass
production. In fact, there is an interesting comparison between
clothes production and watch manufacture. Many buy their clothes in
stores such as M&S, Next, and Primark. However, mass production cannot
satisfy individuality, so there has always been a small, steady demand
for tailored and bespoke clothing: hand-made from top quality
materials and carefully fitted. It costs more, but it looks and feels
better, and it will outlast the cheaper alternatives many times over.
The buying experience is also more enjoyable, with a leisurely and old-
fashioned level of service.

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